Prada Beauty is now obtainable on boots.com and in chosen Boots shops nationwide.
The vary is amongst 25 new magnificence manufacturers becoming a member of Boots line-up this summer time, which to date contains Supergoop!, LANEIGE and Made by Mitchell.
Boots continues to develop its premium magnificence providing with greater magnificence halls and an ever-growing workforce of Beauty Specialists.
Wednesday seventeenth July 2024: Boots has at the moment expanded its luxurious magnificence vary with the introduction of Prada Beauty. Launching into chosen Boots shops and on-line on boots.com, the established fashion-house brings a curated assortment of over 140 luxurious cosmetics strains to Boots, together with complexion, eye and lip merchandise. Prada Beauty is the newest in a sequence of high-profile magnificence manufacturers launching at Boots, together with Supergoop!, LANEIGE and Made by Mitchell, with 25 manufacturers set to land in complete over the summer time.
The Prada Beauty vary at Boots contains Skin Optimising Foundation obtainable in 33 versatile shades, pigmented Dimensions Eyeshadow Palettes impressed by the model’s vogue archive and the viral pH-reactive Blushing Care Lip Balm. Available in refillable packaging that’s unmistakably Prada, the vary presents most expression with minimal effort, bringing collectively luxurious and performance.
Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, mentioned “As the house of magnificence on the excessive road, we’re thrilled that Boots is now the most important stockist of Prada Beauty within the UK. We are dedicated to bringing the very best in magnificence to our clients and supply a alternative of over 500 manufacturers at Boots. With gross sales development throughout our premium manufacturers this yr* we’re happy to be bringing yet one more iconic title to our beauty-loving clients.”
Prada Beauty joins the likes of Armani Beauty and YSL at Boots because the UK’s main magnificence retailer continues to remodel its providing. Alongside cosmetics, Boots shares an intensive top-to-toe luxurious magnificence vary – this contains premium skincare, physique care, perfume and now haircare following the launch of twelve premium {and professional} hair manufacturers late final yr, corresponding to Kérastase, Shu Uemura and Wella Professionals.
Boots additionally continues to overhaul the sweetness procuring expertise in its shops. Following the profitable introduction of premium magnificence halls in 170 shops to date, Boots will now develop the footprint of thirty current magnificence halls to accommodate much more manufacturers. With an enormous alternative of manufacturers and merchandise to select from, clients in want of recommendation can communicate to Boots rising workforce of in-store Beauty Specialists. There are actually over 1,200 Boots Beauty Specialists available in shops throughout the UK who’re uniquely positioned to supply personalised recommendation, brand-neutral suggestions and product suggestions throughout a whole bunch of premium magnificence manufacturers.
Prada Beauty launches on boots.com on Wednesday seventeenth July, and in chosen Boots shops nationwide all through July. With over 80% of the UK dwelling inside a 10-minute drive of their native Boots retailer, and subsequent day Click and Collect obtainable at over 1,600 shops, Boots is making premium and luxurious magnificence extra accessible than ever.
*Based on Boots gross sales quantity knowledge – 1st Sept 2023 – eleventh July 2024.
https://www.boots-uk.com/newsroom/news/boots-introduces-prada-beauty-to-its-premium-cosmetics-line-up/
