A significant regional occasion
After solely three editions, Cosmoprof CBE ASEAN established itself as the most important occasion for the beauty industry in South East Asia. This 12 months, the present hosted greater than 1,500 exhibitors (+50% in comparison with final 12 months), from 18 international locations, and welcomed 16,636 guests coming from 59 international locations, 26% up from the 2023 determine.
Thailand supplied the most important variety of exhibitors, each within the present’s provide chain part and in retail beauty, adopted by China (primarily OEM/ODM, components and packaging) and Korea (largely retail manufacturers). Actually, Thailand is among the largest beauty producers within the area in addition to one of many largest beauty retail markets. In 2023, in line with Statista, the beauty and private care sector registered turnover of round 6.3 billion USD.
The success of the occasion attracted a bigger participation type native beauty manufacturers, with among the greatest home mass market names amongst the exhibitors, together with Karmart, Mistine, Mizumi, Cosluxe and Mille.
Karmart showcases its progressive energy
Karmart, a number one participant within the Thai cosmetics market, showcased its newest improvements throughout its portfolio 18 manufacturers throughout all private care classes. The firm runs its personal chain of 16 Karmart-branded shops (largely positioned in Bangkok) and a few of Thailand’s greatest mass beauty names, together with Baby Bright, Beautilox, Browit by Nongchat, Cathydoll, Hair It, Intimi, Lipit, Reunrom, and Skynlab+. Karmart exports to 23 international locations, particularly in South East Asia but additionally within the Gulf States, the USA and Russia.
In the attention make-up class, one of many greatest phase within the Thai beauty market, Karmart showcased latest launches from Baby Bright together with: Cornflower Eyeliner & Remover Pen, a dual-ended liquid eyeliner product outfitted with felt tip applicators – color in a single finish, liquid remover within the different so any liner errors might be exactly repaired; the Razor Sharp Eyebrow pen, a 3-in-1 product, combining a twist-up triangular eyebrow tip on one finish, and a forehead brush on the opposite (the forehead brush finish might be pulled off to disclose a small hidden eyebrow razor blade to assist tidy up stray hairs).
Launched a couple of years in the past with transgender make-up influencer Nisamanee, lip color model Lipit showcased its colour-changing lipbalm stick dubbed Pride to be Myself Lip. The launch was unique to Watsons drugstores in Thailand (offered out virtually instantly) a couple of days earlier than this 12 months’s Pride celebrations in Bangkok. The LGBTQ+ motion is extremely seen in Thailand, particularly in comparison with most different international locations within the area.
Another Karmart movie star collaboration, the Hair It vary was launched earlier this 12 months with Thai beauty influencer SP Saypan. One of probably the most fascinating merchandise within the line is the 4-sku vary of scented and ultra-flexible scalp therapeutic massage brushes.
Also price mentioning is oral care model Skynlab+ not too long ago launched an optical brightening toothpaste. Reflecting the continuing premiumisation of the oral care class in Asia, the White Smile Teeth Whitening CC Serum is a thick, silky liquid tooth cleanser that’s utilized identical to a traditional toothpaste. Formulated with fluoride however with out brightening/sharpening particles, the darkish blue method acts as an optical filter, neutralising yellow and beige tones to make tooth seem whiter.
New oil-control pressed powders by Mistine
Thai beauty big Mistine owns a model portfolio that’s divided right into a home vary, solely offered in Thailand, and a worldwide line which has a very giant offline retail footprint in China.
Amongst the Thai product portfolio, Mistine highlighted the brand new This is Me Oil Control Foundation Powders. A brand new vary of oil-control pressed powders which a excessive 30+++ SPF safety out there in a number of shades. Almost all Thai face color make-up merchandise out there available on the market are formulated with solar filters because the tropical local weather and client preferences encourage all 12 months spherical solar safety.
Esxense’s highlights its heritage-based perfume assortment
Mass market perfume model Esxense, which presents a variety of fragrance rollers, showcased its new Senses of Thai assortment, which options six fragrances primarily based on well-known characters from the normal Thai literature. Tapping into the heritage development, every scent is accessible as a 30ml EDT spray and a 10ml roll-on created particularly for the 7-11 comfort retailer chain. The firm acquired a Thai Packaging Design Award for the pack design of the gathering.
Esxence gross sales most of its product line-up by means of comfort shops and supermarkets. According to Statista, comfort shops account for nearly 20% of the whole client items market in Thailand. Whilst Thai beauty retail is dominated by drugstores, perfumeries, department shops, hypermarkets and so forth, comfort shops and smaller supermarkets attain shoppers outdoors of the bigger city agglomerations, together with in distant or rural areas. Many home and worldwide beauty manufacturers manufacture additional small pack sizes – normally reclosable squeezy sachets – with a really low value level particularly for this retail channel.
Holiskin debuts refillable serum mist
Launched in early 2024, Thai area of interest model Holiskin presents a single multi-purpose face/physique care product concentrating on the extra prosperous GenZ and Millennials demographics with a clear beauty unisex formulation, a classy packaging and a relatively excessive value level.
Their unscented Comfort & Nourish Serum Mist is predicated on aloe vera juice and guarantees to hydrate and nourish the pores and skin on face and physique. And there’s additionally a refill answer!
Neleta bets on the pro-biotic development
Microbiome care has been one of many main world beauty tendencies not too long ago, and was additionally very seen on the commerce truthful, with a number of pores and skin barrier-focused and microbiome-friendly formulations.
For occasion, newcomer model Neleta provided three unisex pro-biotic face care merchandise: a cleaning gel, a face serum and a moisturiser formulated with aloe vera, colloidal oat extract and saccharides isomerate. A traditional clear beauty indie model, Neleta’s merchandise are stylishly packaged and geared toward GenZ and Millennial demographics. Like Holiskin, Neleta’s value level is within the higher masstige class and gross sales are completely on-line and thru social media.
Next 12 months, Cosmoprof CBE ASEAN will happen from twenty fifth to twenty seventh June, in the identical venue. With the ASEAN area anticipated to stay among the many world’s fastest-growing areas within the subsequent decade, the present ought to proceed its fast-paced development and shortly turn out to be a key regional platform for the cosmetics and private care industry.
https://www.premiumbeautynews.com/en/trade-show-thai-s-beauty-industry,24205
Trade show: Thai’s beauty industry takes Cosmoprof CBE ASEAN 2024 by storm
