The 3 biggest Gen Z beauty trends of 2024 according to Pinterest

With its huge consumer base of 482 million individuals, Pinterest stands on the forefront of international trendsetting. The platform’s distinctive place permits it to peer into the long run, predicting what is going to change into widespread earlier than it hits the mainstream. The ‘Pinterest Predicts’ 2024 report is a testomony to this, providing a glimpse into the rising trends that can form the approaching yr.(*3*) predictions reveal a dynamic shift in direction of daring aesthetics, self-care, and particular person expression – particularly amongst the Gen Z demographic. These trends point out a rising want for personalization and luxurious in beauty and vogue, reflecting the evolving tastes and priorities of the youthful technology. As these trends acquire momentum, they’re probably to form the panorama of beauty and vogue within the coming yr.The 3 biggest Gen Z beauty trends of 2024:Blue Beauty
© CoffeeAndMilkBlue make-up is trending for 2024
One of the standout trends for 2024 is the resurgence of “Blue Beauty.” Aquamarine make-up is making a daring comeback, significantly amongst Gen Z and Millennials. “In 2024, Gen Z and Millennials will seek for ‘blue glam make-up’ and ‘pastel blue eyeshadow’ as they discover methods to incorporate this 60s staple into their fashionable beauty routines,” explains Pinterest, “The better part? This blue hue seems to be putting on all pores and skin tones.” This development sees a big enhance in searches for blue eyeshadow (+65%), enjoyable blue nails (+260%), gentle blue promenade make-up (+70%), aqua make-up seems to be (+100%), and blue quince make-up (+85%). This suggests a shift in direction of extra vibrant and expressive make-up decisions, mixing nostalgia with up to date model.MORE: 2024 beauty trends to have in your radarRELATED: Hailey Bieber delivers ‘Sugar Plum Fairy make-up’ simply in time for ChristmasHead to Glow
© LaylaBirdGlowing pores and skin is a must have in 2024
Another main development is the emphasis on “Head to Glow” physique care. In 2024, each Boomers and Gen Z are anticipated to make investments closely in luxurious lotions and in-home spa experiences. “In 2024, bodycare could have a serious second,” confirms Pinterest, “Boomers and Gen Z will double down on luxurious lotions, in-home spa experiences and a few severe SPF. Because skincare from the neck down simply boosts that oh-so-important TLC.” This is clear from the surge in curiosity in sunscreen (+75%), physique moisturiser aesthetic (+245%), spa aesthetic (+60%), physique skincare routines (+1,025%), and general bodycare (+845%). This development highlights a rising client deal with holistic beauty and wellness, extending past facial skincare to embody the complete physique.Make It Big
© Andreas KuehnBouncy hair goes to be huge subsequent yr
Additionally, the “Make It Big” development signifies a transfer in direction of larger-than-life beauty and vogue equipment. Millennials and Gen Z are anticipated to embrace kinds that complement their ‘fluffy hair’ aesthetic and sculptural jewelry. “Beauty and baubles will get larger, bolder and bouncier in 2024,” says Pinterest, “Millennials and Gen Z will go for outsized opulence… Sculptural jewelry and larger-than-life equipment will likely be on everybody’s minds—and need lists.” This is mirrored within the rising recognition of chunky hoops (+45%), huge braids hairstyles (+30%), wavy perms for males (+50%), sculptural jewelry (+75%), and large buns (+230%). This development underscores a choice for daring, statement-making items that replicate individuality and confidence.

Recommended For You