Parcos fragrances & beauty products to be available at online and offline stores

As a pacesetter within the beauty distribution enterprise in India, Baccarose has all the time been instrumental in bringing worldwide manufacturers to India. Having began Parcos, its ‘personal retail’ model, it’s now foraying into omnichannel to chart out the subsequent degree of enterprise development in India. Here Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd shares concerning the journey and plans forward for not solely Parcos however the total organisation together with their very own beauty model Chambora) Narrate the Parcos journey until date – what number of stores alliances what they’ve targeted on until now?Established in 2004, Parcos has been synonymous with luxurious, status and genuine beauty products and is the chief within the Indian beauty retail phase. The identify PARCOS is an abbreviation of the French phrases “Parfums & Cosmetique”, that means perfumes and cosmetics with assured authenticity.With 45 brick and mortar stores in 18 cities throughout the nation, Parcos now extends its attain online to ship a holistic omnichannel expertise to its customers. Parcos offers an in depth collection of greater than 50 worldwide luxurious manufacturers, and greater than 4000+ products from manufacturers like Carolina Herrera, Gucci, Issey Miyake, Versace, Paco Rabanne, Dolce & Gabbana, Clarins and extra. Its classes embrace Fragrance, Makeup and Skincare products.

Vaani Kapoor with Biju Antony

b) What is the roadmap forward and what are the important thing issues to concentrate on?Parcos goals to ship omni-channel shopper expertise and construct digital-first partnership with present beauty manufacturers. Apart from offering a holistic procuring expertise, Parcos appears at translating model fairness offline to online with model devoted Shop-In-Shop idea. Moreover, leveraging built-in AI capabilities and seamless integrations to assist improve conversions, and specializing in group engagement by means of curated content material IPs, academic content material, social media and extra, is the roadmap forward.Parcos has established their presence throughout the nation, servicing clients throughout Metros, Tier-1 and Tier-2 cities. They purpose to open 100 stores by 2023.c) Why are online and bodily stores each essential and which smaller city airports are arising subsequent.We need to bridge the offline and online group by means of partaking periods, revolutionary methods in offline stores to drive visitors to the web site. Parcos has stores at responsibility paid home airport as effectively. Apart from Delhi, Mumbai & Hyderabad we’ve got plans to arrange stores within the premises of Chennai, Guwahati, Jaipur, Mangalore, Trivandrum and Lucknow airports.d) Define your core target marketEstablished luxurious customers, aspirational next-gen, trendy, tech-savvy, model loyalist. To be particular, males and females with robust beauty affinity aged between 24-40 years from any a part of India.e) Beyond fragrances do you provide skincare and make up?Yes. We provide curated beauty edit part by famend specialists; stay periods with professional panels, bots to assist navigate by means of proper beauty products becoming the client wants.f) How does Baccarose purpose to have a bigger retail attain – give particulars of present energy, presence, staff product portfolio?Baccarose boasts of an in depth collection of worldwide products from 50+ manufacturers, from curated portfolios and these available in Parcos stores. They purpose to curate the best-in-class vary of fragrances, skincare & make-up with curated assortment as per native market experience, which helps to construct dynamic portfolios as per the altering market tendencies. Baccarose goals to construct greater engagement fee constructed by means of customized suggestions, devoted CRM & loyalty program. They additionally plan to provide:- Unique model expertise at all levels of buying- Trials, GWPs, particular provides with purchase- Exclusive exposer to new launches and particular preview sale offers- Loyalty reward factors and provides for birthdays, anniversary, and so on.- Live beauty & perfume session through experts- Digital conciergeg) What is the journey forward for Chambor?From its founding, Baccarose introduced the experience and sophistication of its European model portfolio to Chambor. Historically, the model mixed that stylish, high quality, and service with its data of its Indian ladies to suggest a novel ethos and line.The model is now poised for development, pacing its step with ladies’s evolving existence, views, and procuring preferences. Chambor is innovating on formulation, extending shade ranges and amping up its fashion to breathe new life into high-performance, fashionable strains and collections.h) What are you providing to clients as particular with parcos.comWe need to construct a long-term relationship with the purchasers by means of ‘The Parcos Experience’ by the use of devoted customer support and an in depth loyalty program. Apart from intensive collection of international products from 50+ manufacturers, from their portfolio and these available in Parcos stores, provides following options:- Fragrance finder instrument – a one in every of a form synthetic intelligence powered instrument.- Skincare and Make-up customised aided characteristic.- A beauty help bot to assist clients select products best-suited to their wants.- Expert articles, Educational Videos Q&A’s, Video Tutorials on beauty and wellness.- Brand shop-in-shops for key manufacturers.- Specially crafted loyalty program for the good thing about the purchasers.- Parcos App – a novel person experienceDisclaimer: This content material is distributed by SwatCat Communications. No HT journalist is concerned in creation of this content material.

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