Superdrug launches health & beauty marketplace with 300 brands

Superdrug launches health & beauty marketplace with 300 brands

// Superdrug has formally launched its third-party health and beauty marketplace
// 300 brands have signed as much as the brand new platform because the announcement of its launch in March this 12 months

Superdrug has launched its health and beauty marketplace that includes 300 brands.
The health and beauty retailer‘s new platform homes a spread of brands, from premium beauty and wellness comparable to Up Circle Beauty to Vidrate, and hydration drinks.
The platform has been built-in onto the place third-party marketplace merchandise will sit alongside Superdrug merchandise and shall be identifiable with a marketplace brand and banner.

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In a launch, the enterprise mentioned the Superdrug Marketplace “will convey a whole new vary of undiscovered, progressive, reasonably priced merchandise to UK customers for the primary time”, with a deal with rising developments together with homegrown, female-founded, sustainable and inclusive new brands.
Superdrug advertising and ecommerce director Matt Walburn mentioned: “Marketplace is the thrilling subsequent step in our digital transformation programme,”
“Our intention is twofold; to advertise range by supporting entrepreneurs and small companies inside the trade and to dramatically enhance our vary on; broadening and strengthening our accessible beauty and health providing to our prospects.”
Brands launching on the brand new Marketplace embrace cruelty-free moral skincare vary Up Circle, UK model Nature Spell, Women’s razor model FFS Beauty and extra.
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