West Lane Capital snaps up Beauty Bakerie after closure announcement

California based mostly non-public fairness agency West Lane Capital introduced on Wednesday it has acquired U.S. magnificence agency Beauty Bakerie Cosmetic Brand. Earlier this yr, the model had introduced on social media and its web site that it was shutting down, whereas causes for the closure have been unclear.
Founded in 2011, Beauty Bakerie affords a set of make-up and skincare merchandise offered in quite a few stores all through the USA and internationally in addition to direct to shoppers by means of its web site.
Brand founder Cashmere Nicole Carrillo stated the sale of the enterprise is “the best strategic resolution” to steer Beauty Bakerie by means of development. Terms of the transaction weren’t disclosed.
“Over the previous decade, we now have established ourselves on the crossroads of magnificence, tradition, and alter, and we’re anticipating this legacy to proceed inside the West Lane group, bringing much more worth to our loyal prospects,” she added.
As a part of the deal, West Lane will assist the continued development of the Beauty Bakerie model by means of enlarged distribution and the event of recent merchandise.
West Lane has already constructed a big and various magnificence and wellness platform by means of quite a few acquisitions within the business and continues to develop its portfolio of firms on this area.
“We are excited so as to add the Beauty Bakerie model to the West Lane platform of magnificence and wellness companies, and we look ahead to proceed offering clear, prime quality and progressive merchandise below the Beauty Bakerie model,” stated Nick Sternberg, managing companion of West Lane. “The model suits very nicely into our portfolio and we see important synergies between Beauty Bakerie and our assortment of manufacturers below the West Lane umbrella.”

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