DOUGLAS, Europe’s main premium beauty and well being platform, introduced the development of the class by the onboarding of new merchandise and types. RO Brands stays the only premium beauty platform dedicated to local merchandise and manufacturers two years after its launch. Currently, the class consists of 33 manufacturers and 1.300 Romanian merchandise.
RO Brands, launched in 2020 on the Douglas.ro on-line platform, helps local manufacturers and supplies customers with the alternative to buy merchandise from an growing quantity of local manufacturers. With 1.300 objects accessible on the platform, the class consists of merchandise from the following classes: private hygiene, face and physique care, make-up, equipment, and fragrance. Amongst the hottest manufacturers are Cupio, Dr. Elena Martin, Ivatherm, Synergy Therm, Nuca natural and Ibrow.
In addition, over the final yr, the dwelling & way of life subcategory was additionally launched – it consists of dwelling equipment and candles. The addition of these new sorts of merchandise is a direct end result of DOUGLAS’ shoppers’ requests and demonstrates the significance of their nominations. Ever since the launch, a big proportion of the manufacturers added to the RO Brands class got here from the nominations despatched in by customers. Romanians can nonetheless share their preferences for local manufacturers by sending their proposals and ideas to the [email protected] electronic mail deal with.
“For DOUGLAS, the RO Brands class is one of the most essential development areas. Two years after our launch, we’re nonetheless the only premium platform that helps and promotes local merchandise and manufacturers, which motivates us much more in our mission to encourage these manufacturers. Furthermore, we’re blissful to see the involvement of DOUGLAS shoppers, who’re consistently sending us nominations, and we’re happy to say that with their assist, we have been ready to create extraordinary relationships with the creators of these local manufacturers, studying a lot about how they work and what we are able to do to higher help and promote them,” says Lavinia Ivas, Country Manager DOUGLAS România.
Local manufacturers profit from help in selling their merchandise on social media, as well as to being included in the RO Brands class, by actions that convey DOUGLAS shoppers face-to-face with model representatives. To consolidate the relationship between customers and the founders of local manufacturers, the DOUGLAS Digital Team has organised a sequence of reside purchasing periods on the @douglasromania Instagram account. Amongst the local manufacturers concerned in these sorts of actions are Dr. Elena Martin, NN Cosmetic, WaWa Fresh Cosmetics, and Nuca Organic.
In 2023, DOUGLAS will proceed to actively develop the RO Brands section – as well as to the 33 manufacturers already listed on the platform, the firm’s buying division is intensively researching the Romanian market in search of new local cosmetics producers.
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