Perfect Corp., a synthetic intelligence (AI) and augmented actuality (AR) magnificence and style tech options supplier, has launched its newest Global Beauty Trend Report, “The 2022 Top Hair Color Trends Around The World: A Global Analysis of Virtual Hair Color Try-On Data from YouCam Apps,” revealing the largest shopper hair tendencies and hair colour preferences.
The report analyzes massive information sourced from Perfect Corp.’s YouCam suite of apps, which at present has over 1 billion downloads globally, and focuses on information sourced from 9 key areas together with the United States, the United Kingdom, France, Germany, Spain, Brazil, Mexico, Japan, and China.
A Shift to Natural Hair Color and Hair Health
During the pandemic, shopper hair routines advanced considerably. With lockdowns and social distancing measures in place, shoppers stayed at house and embraced low-maintenance hair routines, opting to develop out their pure roots and nourish their hair with self-care regimens.
Consumers additionally turned to on-line channels and AR-powered digital try-on instruments for hair inspiration through the pandemic. Perfect Corp.’s latest Global Beauty Trend Report reveals that whilst pandemic restrictions are eased, these hair tendencies have endured.
The report highlights prime shopper behaviors and hair colour tendencies together with:
A surge within the reputation of pure hair colours, as wealthy brunette tones expertise a major enhance in digital try-ons globally
An enhance in silver hair colour try-ons as shoppers proceed to embrace low-maintenance routines and rejoice their grey roots in fashionable new methods
The continued reputation of vivid tones, as shoppers search to experiment and play with hair colour in enjoyable methods
A spike in digital try-ons through the spring and fall months, as shoppers search out hair colour inspiration forward of the winter and summer time seasons
A brand new concentrate on hair well being, as shoppers embrace pure hair colour shades and caring routines that can protect the hair’s situation and decrease injury
The want for AR-powered digital hair colour try-on instruments, as shoppers undertake digital-first mindsets and search out digital try-on instruments as a approach to really feel assured about their subsequent hair transformation
The rising position AR expertise is taking part in in driving sustainability within the hair colour trade, as manufacturers ditch hair bundle colour swatches in favor of digital alternate options
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