K-beauty or J-beauty? The two ‘are not so different these days.’

Glossy pores and skin, straight bleach-tinted hair, a well-known face: South Korea’s magnificence business has come to dominate the world over — Japan included.From 2017 to 2023, Korean cosmetology exports have elevated 219%, totaling greater than $530 billion (about ¥82.6 trillion) and surpassing Japan’s import of French magnificence merchandise for the primary time. Touted as efficient but inexpensive, Korean magnificence routines promise potential consumers the identical factor: the sleek, wholesome and youthful yuri pibu (glass pores and skin) popularized by idol teams like BTS and glamorous actor-models like Jun Ji-hyun.“Korean and Japanese skincare traits and calls for are not so different these days,” says Kay Lan, a world enterprise improvement counselor at Ginza’s Bianca Clinic. “Korea likes shiny, moisturized pores and skin, and Japan follows the pattern.”


Recommended For You