USA Basketball has partnered with Glossier to function an Official Beauty Partner of the Women’s National Team. This is the primary USA Basketball partnership unique to the USA Women’s National Team program since 1996.
Kyle Leahy, CEO of Glossier, stated,
“We’re excited to construct on our long-running partnership with the WNBA and produce it to new heights with USA Basketball. There’s been a long-standing notion that magnificence and sports activities do not combine, and this partnership underscores the truth that that is merely not true. The USA Women’s National Team is filled with inspiring athletes with tales to inform each on and off the courtroom, we’re thrilled to shine a light-weight on them.”
Glossier will present the 2024 USA Basketball Women’s National Team with skincare, make-up, and sweetness merchandise for his or her journey to Europe this summer season. Glossier will probably be current on the USA Basketball exhibition recreation in London on July twenty third.
The partnership may even entail social media content material, out-of-home promoting, and neighborhood engagement moments to go reside this summer season.
This partnership additionally marks the first-ever official magnificence accomplice in USA Basketball historical past.
Women’s National Team director Briana Weiss, stated, “It’s an essential time for girls’s basketball in our nation. The USA Basketball-Glossier partnership is additional proof of the expansion of our sport and curiosity in our workforce.”
The USA Women’s National Team has medaled each Olympics during which it has participated, courting again to a silver medal in 1976. In complete, the USA owns 9 gold medals, one silver, and one bronze. At the 2024 Paris Olympics, the workforce will compete for its tenth gold medal.
Read Next
https://www.beautypackaging.com/contents/view_breaking-news/2024-07-03/glossier-serves-as-the-official-beauty-partner-to-the-usa-basketball-womens-national-team/
:max_bytes(150000):strip_icc()/071524-Skincare-Deals-SOC-b49b948eec2c471e962c1bda7c745edc.jpg "I’m a Beauty Editor Who’s Buying Anti-Aging Skin Care Deals for Prime Day")
