Boots onboards 25 new brands in the battle of the beauty halls

Boots onboards 25 new brands in the battle of the beauty halls

Boots is poised so as to add 25 new beauty brands to its line-up by the finish of the summer season. 

These embrace influencer favorite The Beauty Crop; self care-focused pores and skin and physique care model Tree Hut; Coats, which specialises in simplified skincare; and singer Fleur and Keisha East’s hair care model Kurl Kitchen.

The announcement comes as the British well being and beauty chain continues to overtake its shops. 

Boots has already madeover 170 of its shops and can additional develop the footprint of one other 30 of its beauty halls. 

According to Boots, these expansions will accommodate new furnishings, trending areas, discovery stations, reside demonstration zones and extra beauty brands.  

“It is such an thrilling time to be a beauty lover – the business is evolving faster than ever earlier than, with new brands rising and reaching cult-like standing in a matter of weeks,” stated Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots.

“We are welcoming extra of the brands [our customers] need to see to our cabinets and making the most in-demand merchandise extra accessible.” 

The Walgreens Boots Alliance-owned retailer’s overhaul is happening amid a aggressive interval for British beauty retail.

At the finish of final yr, Boots’ first-ever store devoted to beauty opened in London’s Battersea Power Station following bold enlargement by rivals Sephora and Space NK. 

LVMH’s Sephora is continuous its march throughout the UK following 2023’s bodily retailer relaunch, ending an 18-year absence in the nation.

It opened its first retailer outdoors of (*25*) in May at Manchester’s Trafford Centre and is opening two shops in Newcastle later this yr.

Space NK is likewise increasing. At the begin of the yr, it revealed it could open at the least 4 new shops throughout 2024 throughout the UK and Ireland. 

It later revealed that two areas can be in Manchester, one at the metropolis’s Arndale buying centre and one other in the Trafford Centre. 

Boots’ makeover additionally coincides with ‘will they, gained’t they’ rumours of a Boots IPO. 

Earlier this month, Walgreens Boots Alliance allegedly halted plans for a possible preliminary public providing (IPO) of the chain.

The US firm is reportedly in the course of of exploring choices for Boots amid ongoing gross sales talks, in line with Bloomberg. 

If profitable, a sale would mark Walgreen Boots Alliance’s second try and divest Boots, after it initially floated a sale in 2022.

This was deserted after the US pharmacy firm didn’t discover a appropriate purchaser.

Companies:

Walgreens Boots Alliance

See extra

https://cosmeticsbusiness.com/boots-onboards-25-new-brands-in-the-battle

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