Katrina Kaif’s Kay Beauty launches in the UAE

Kay Beauty was created with a imaginative and prescient to ship high-performance merchandise that bridge the hole between glamour and skincare, encouraging magnificence to be loved with out guilt. It presents magnificence merchandise throughout all make-up classes – lips, eyes, face, and nails. The vary defines the premium class by way of its packaging and revolutionary codecs backed with the most interesting high quality formulations.With the brand’s philosophy, #ItsKayToBeYou, Katrina guarantees us a bit of Kay Beauty that’s made particularly for us. The model presents a secure area and encourages people to have a good time who they really are whereas making a tradition of acceptance, self-love, and empowerment. In simply over 4 years, Kay Beauty has achieved extraordinary success, boasting a gross margin worth of Rs 1.5 billion.Loved throughout India, from bustling metro cities, to Tier 2 & 3 markets, it caters to make-up aficionados from all walks of life. The model has garnered a powerful presence in each on-line and offline platforms. With merchandise flying off the cabinets in over 300 shops and on-line orders being fulfilled in over 1,600 cities pan India, Kay Beauty has actually develop into a pressure to be reckoned with.Speaking about the launch, Katrina Kaif, co-founder, Kay Beauty states, “It offers me immense pleasure to lastly deliver Kay Beauty to the UAE. It was all the time my imaginative and prescient to take Kay Beauty international and share our providing with prospects throughout completely different geographies, to allow them to expertise the product first-hand. The model’s foray into the GCC permits us to faucet right into a market that could be very obsessed with magnificence and Indian cinema, each. It is a strategic transfer for us to launch Kay Beauty in the area through an omnichannel retail presence. GCC welcomes so many ethnicities, genders, and ages and Kay Beauty’s core philosophy is to cater to all pores and skin tones, whereas staying true to the promise of #makeupthatkares.”Expressing her pleasure, Adwaita Nayar, the co-founder of Nykaa and CEO of Nykaa Fashion, mentioned, “I’m thrilled to announce the arrival of Kay Beauty in the GCC area, in collaboration with omnichannel retailer Nysaa. Kay Beauty has made vital waves in India with its revolutionary and inclusive merchandise and has resonated deeply with Indian customers from all walks of life. With the GCC changing into a hub for all magnificence fanatics who love to find and check out new merchandise in the market, we can’t wait to enter the area.”With its vary of make-up merchandise, the model is supplied with necessities a make-up junkie should merely have in their make-up arsenal. Kay Beauty launches with over 60+ SKUs throughout the lips and face vary and round 30+ SKUs for the nails and eyes, making it the one-stop vacation spot for all shades and hues you should excellent that make-up look.From discovering the proper basis shade, and experimenting with ultra-pigmented eyeshadows, crème blushes, matte lipsticks or colored eye pencils, Kay Beauty’s assortment presents the line-up of merchandise that can assist you keep forward of magnificence traits. All whereas making you are feeling contemporary and fabulous!Kay Beauty delivers high-performance productsblending each magnificence and skincare, all whereas remaining cruelty-free. The model celebrates range, with formulations and shades embracing all pores and skin tones. It’s time to embrace your individuality with open arms and be a part of the Kay Beauty revolution. Shop the assortment at Nysaa, situated at City Centre Mirdif and on-line at https://nysaa.com.


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