TikTok’s attribute mixture of the fantastical and the sensible dominating magnificence traits lives on.
On the fantastical aspect, singer-songwriter Melanie Martinez’s Portals Parfums, which options 4 fragrances encased in a one-foot-tall vessel that includes a many-eyed head, has generated widespread chatter on TikTok since its November launch.
The curiosity can partly be attributed to the latest resurgence in movie star fragrances, in addition to “bigger shopper curiosity in fantasy-inspired aesthetics; assume mermaid-core, fake freckles, strawberry make-up,” stated Michael Appler, chief working officer and artistic director at Cancel Communications, which represents Trendalytics.
AI fragrance, a extra nascent development pushed by the brand new, customized perfume model Every Human, presents a equally novel enchantment, whereas Sacheu Beauty’s viral peel-off lip liner, which applies with a bright-blue sparkly sheen that turns right into a long-wearing reddish stain, makes a powerful case for each ends of the spectrum.
Ingredient-wise, honey shampoos, magnesium sprays and retinol lotions are the standout themes. Though magnesium sprays noticed regular development by means of 2023, the latest spike correlates with rising curiosity in magnesium total, thanks partially to the TikTok-loved “Sleepy Girl Mocktail,” which made a mainstream comeback through the holidays.
Surging curiosity in pistachio fragrance, significantly alongside specialty perfume manufacturers like D.S. & Durga and Korea’s BornToStandOut, is one other instance of TikTok’s aptitude for “elevating area of interest — and generally odd — magnificence obsessions amongst its customers,” Appler stated.
Due to the model’s sheer share of on-line physique care discourse — not to mention gross sales — Sol de Janeiro, too, made the rating, with searches particularly for the model’s perfumes seeing momentum in January and February following the launch of its new Sol de Janeiro Cheirosa 59 Perfume Mist.
Here — in no explicit order — 10 of magnificence’s buzziest traits on TikTok, per Trendalytics.
Melanie Martinez’s Portals Parfums
Weekly TikTok searches: 22,000+
TikTok views: 56.5 million
Portal Parfums
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Thermal Brushes
Weekly searches: 14,000+
TikTok views: 219.2 million
Key model/retailer drivers: Olivia Garden, Amika, Shein, Ulta Beauty
Olivia Garden Ceramic + Ion Thermal Brush
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Peel-off Lip Liner
Search development: +625 p.c year-over-year
TikTok views: 42.8 million
Key model driver: Sacheu Beauty
Sacheu Lip Liner Stay-N
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AI Perfume
TikTok views: 500,000+ (and accelerating quickly)
Key model driver: Every Human
Every Human
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Honey Shampoo
Search development: +463 p.c year-over-year
TikTok views: 5.7 million
Bumble and bumble Bb.Bond-Building Repair Shampoo
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Magnesium Spray
Weekly searches: 27,000+
TikTok views: 102 million
Key model drivers: Alo Yoga, HigherDose, Essentials by Nature
Alo Yoga Magnesium Reset Spray
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(*8*) Perfume
Search development: +313 p.c year-over-year
TikTok views: 8.5 million
Key model drivers: D.S. & Durga, Korea’s BornToStandOut
D.S. & Durga (*8*) Eau de Parfum
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Sonic/Facial Cleansing Brushes
Search development: +390 p.c year-over-year
TikTok views: 912,000
Key model drivers: Clinique, Spa Sciences, Michael Todd Beauty
Clinique Sonic System Purifying Cleansing Brush
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Sol de Janeiro Perfume
Search development: +154 p.c year-over-year
TikTok views for “Sol de Janeiro fragrance”: 653.6 million
TikTok views for “Sol de Janeiro”: 1.7 billion
Sol de Janeiro Cheirosa 59 Perfume Mist
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Retinol Cream
TikTok views for “retinol”: 7.4 billion
Key model drivers: Sunday Riley, Neutrogena, Kiehl’s, NatureProperly
NatureProperly Retinol Advanced Moisture Cream
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