10 Dermatologists Driving Growth for Skin Care Brands on TikTok

Dermatologist-led content material is profitable.

Data from Traackr signifies dermatologists are among the many high creators for social media’s greatest skincare manufacturers, together with CeraVe, La-Roche Posay and Olay.

CeraVe was the second-biggest skincare model in 2023 when it comes to Brand Vitality Score (VIT), which is Traackr’s proprietary metric measuring a model’s social media affect, attain and belief. Three of the model’s high 5 creators have been dermatologists, whereas three of La-Roche Posay’s high 5 creators have been additionally dermatologists, bolstering the model’s rank because the sixth-largest in skincare by VIT final yr.

“TikTok is a spot for derms to supply training at scale by means of extra entertaining codecs — which generally means answering questions that audiences don’t even know they’ve,” stated Holly Jackson, world skilled providers director, influencer technique and measurement at Traackr. “There continues to be an enormous alternative for dermatologists to broaden their content material with the skinification of make-up and haircare sectors.”

Jenny Liu, who was the sixth fastest-growing dermatologist by VIT pushed in 2023, was Olay’s fourth-ranked influencer and CeraVe’s Tenth-highest VIT earner. Olay was the number-one skincare model by VIT for the yr.

Andrea Suarez was Neutrogena’s third-ranked influencer in skincare content material in 2023, and to date in 2024 Shereene Idriss, who helms her personal skincare model known as Dr. Idriss (*10*), has pushed extra VIT by means of skincare content material than some other dermatologist.

Here, the 10 dermatologists who noticed probably the most progress in VIT pushed for skincare manufacturers in 2023.

Heather Kornmehl, @dr.heatherderm

VIT pushed: 14,081

VIT progress: +19,971 %

Brands: Avène

Heather Kornmehl

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2. Noman M., @drnomzzy

VIT pushed: 25,340

VIT progress: +901 %

Brands: The Inkey List, Depology, CosRX

Noman M.

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3. Raquel Mitre, @raquelmitre

VIT pushed: 43,381

VIT progress: +653 %

Brands: N/A

Raquel Miter

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4. Shereene Idriss, @shereeneidriss

VIT pushed: 32,607

VIT progress: +505 %

Brands: Dr. Idriss (*10*)

Shereene Idriss

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5. Amy Michaels Koberling, @the_skinthusiast

VIT pushed: 12,793

VIT progress: +371 %

Brands: Dove, CeraVe, Revision (*10*), Skinfix, Apostrophe

Amy Michaels Koberling

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6. Jenny Liu, @drjennyliu

VIT pushed: 50,572

VIT progress: +316 %

Brands: E.l.f. Beauty, Skinceuticals, Naturium, Clinique

Jenny Liu

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7. Suchismita Tia Paul, @drtiapaul

VIT pushed: 17,207

VIT progress: +308 %

Brands: CeraVe, La-Roche Posay, Neostrata, Eucerin

Suchismita Tia Paul

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8. Marina Conese, @dottssamarinaconese

VIT pushed: 15,433

VIT progress: +211 %

Best identified for: Cyst elimination content material

Marina Conese

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9. Joyce Park, @teawithmd

VIT pushed: 20,019

VIT progress: +196 %

Brands: Clinique, Drunk Elephant, Vichy, Shiseido, Dr.Jart+

Joyce Park

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10. Andrea Suarez, @drdrayzay

VIT pushed: 28,922

VIT progress: +193 %

Brands: Neutrogena, Eucerin

Andrea Suarez

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