Boots unveils Boots Beauty concept store in London

The store showcases greater than 250 manufacturers. Credit: Boots UK.

UK-based well being and sweetness retailer Boots opened, on 6 December 2023, its new ‘Boots Beauty’ store at Battersea Power Station in London, England, UK.

The 11,200ft² store marks a strategic transfer in Boots’ ongoing magnificence transformation and showcases greater than 250 manufacturers in skincare, cosmetics, physique care, haircare, and perfume. Boots stated the store guarantees magnificence options catering to numerous budgets.

Newly launched manufacturers, together with R.E.M Beauty, Kerastase, Shu Uemura, and Bubble will grace each the bodily store and boots.com web site, guaranteeing accessibility nationwide.

Fusion of well being and sweetness experience

Boots leverages its healthcare authority by incorporating a novel mix of well being and sweetness experience in the store. 

A dermatologist-trained Boots pharmacist presents free consultations for pores and skin issues, extending assist for circumstances akin to pimples, rosacea, eczema, and psoriasis. 

Boots’ plan contains introducing a pharmacist prescribing service for prescription-only medicines and increasing specialised skincare coaching for pharmacists throughout the UK.

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Jenna Ward, head of Beauty Reinvention at Boots, stated: “The new Boots Beauty store at Battersea Power Station gives a platform for us to check the newest manufacturers and new service improvements earlier than we introduce them to clients procuring in our shops throughout the nation. […] The opening of this new store marks a significant milestone in Boots transformation of magnificence on the excessive avenue.”

Unique providers and options

The Boots Beauty store introduces a group of 35 Boots Beauty Specialists, outfitted to supply free Skin Scan providers for in-depth evaluation and personalised suggestions. 

Dermalux LED Light Treatment providers, Hair Bar with scalp evaluation, and a variety of premium haircare manufacturers contribute to a holistic magnificence expertise. No7’s Skin Solutions Service and common masterclasses add additional worth to the shopper journey.

A Fragrance Discovery Bar, product recycling station, and complimentary present wrap service contribute to an immersive and sustainable procuring surroundings.

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