When it involves reformulating or relaunching iconic skincare merchandise, it may be a dangerous endeavour. If one thing is a best-seller with legions of loyal followers, why fiddle with it?
But with rising know-how and advances in supply programs, it’s additionally usually mandatory to make sure merchandise are as efficient as potential – given as the feel, scent and advantages stay.
In latest years it’s been carried out by Estee Lauder with Advanced Night Repair and Dior with Capture Totale Le Sérum – each of which have been nicely obtained. Just a couple of weeks in the past, La Mer additionally took the plunge, reformulated its iconic Moisturising Soft Cream to incorporate a brand new supply system involving hundreds of moisture-filled spheres that carry the hero ingredient (Miracle Broth) into the deeper layers of the pores and skin.
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The cushiony, melting texture is identical, as is the famed delicate scent. It’s nonetheless filled with all the identical substances (lime tea extract for an antioxidant increase, shea butter for moisture retention, important oils for a luxe utility expertise), however the addition of the moisture spheres ensures long-lasting hydration, an immediate skin-plumping impact and the anti-ageing advantages La Mer is liked for.
Some may be fast to name out La Mer as over-priced (a 100ml tub will set you again a cool $860), however with 50 12 months’s of analysis and numerous well-known followers (Beyoncé, Kim Kardashian, Jennifer Lopez and Chrissy Teigen have all raved about La Mer, specifically the notorious Creme de La Mer authentic face cream), the enduring attraction is alive and nicely.
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Shop the brand new method beneath:
La Mer The Moisturising Soft Cream 60ml, $557. SHOP NOW