Matter Of Fact Skincare Reveals Refreshed Brand Look

Matter of Fact, a scientific skincare model finest identified for its waterless Vitamin C components, is introducing three new merchandise to its line—out there now on the corporate’s revamped web site.
Furthermore, Matter of Fact has revealed a refreshed model look, which incorporates all-new product packaging and an up to date naming strategy designed to assist customers simply perceive and navigate the suite of merchandise finest suited to their skincare wants.
The founder-formulated model has additionally additional outlined its two product classes: “Active” and “Nourishing,” accompanied by color-coded packaging designed to make choosing the appropriate product for his or her wants a easy proposition.

The Two Product Categories

Matter of Fact “Active”– Features stabilized, efficient, totally researched elements, corresponding to Vitamin C and retinol, and might be out there in Matter of Fact Blue packaging. The “Active” line targets particular skincare issues like brightening, dullness, superb line and wrinkles.

Matter of Fact “Nourishing”– This class of merchandise, recognized by their up to date Soft White packaging, options restorative elements – corresponding to barrier lipids and humectants – that nurture, assist and replenish the pores and skin barrier for general pores and skin wellness.

Every Matter of Fact formulation is examined on a various vary of pores and skin tones through unbiased labs with outcomes measured by each knowledgeable grading by clinicians and instrumentation, such because the Visia-CR Machine, to make sure the general product effectiveness and outcomes customers could expertise.
“When I based Matter of Fact, my aim was to create a line of steady, efficient skincare merchandise that work effectively, which can be simple to grasp and which can be a pleasure to make use of. I consider that skincare needs to be easy and simple – in different phrases, Matter of Fact. As we enter this new period of the corporate, and introduce our new merchandise to the road, we now have our sights set on taking the guesswork out of the method of reaching wholesome pores and skin via our mixture remedy strategy. I like the concept we may also help our shoppers make knowledgeable choices for what they use of their routines and in the end domesticate a extra optimistic perspective on magnificence, self-care and skincare,” mentioned Paul Baek, Founder, Formulator and CEO, Matter of Fact

New and Returning Products
The up to date suite of Matter of Fact merchandise contains the next new and present merchandise with an up to date naming strategy, making it simple to determine which merchandise work finest for a given skincare concern:


Barrier + Antioxidant Treatment: containing a concentrated dose of skin-mimicking lipids and free radical-fighting antioxidants, this remedy helps extra resilient, radiant, and restored pores and skin.

Resurfacing + Hydrating Serum: a radiance-enhancing, pore-clarifying, multi-acid mixer balanced with potent anti-irritants and hydrators to ship highly effective exfoliation with out irritation.

Wrinkle + Texture Concentrate (coming July 2023): a patent-pending remedy that mixes retinol, Vitamin C and azelaic acid collectively; clinically confirmed to visibly enhance a number of indicators of growing old together with wrinkles, darkish spots, pores and skin texture and tone through the usage of Matter of Fact’s “mixture remedy” strategy.



Brightening + Firming Serum (previously Ascorbic Acid 20): this extremely stabilized, patent-pending waterless components permits for quick and easy penetration, delivering a potent 20% dose of absolutely dissolved L-Ascorbic acid for higher absorption. It is backed by scientific research carried out on older product nearing the top of shelf-life; the research confirmed that Brightening and Firming Serum stays efficient and steady at 20+ months post-production.

Minimalist Hydrating Moisturizer: dermatologically examined for delicate pores and skin, this light-weight cream components delivers comforting, non-greasy, long-lasting hydration that helps assist pores and skin’s barrier and strengthen its pure defenses. This patent-pending components forgoes any pointless components, making certain soothing hydration for a variety of pores and skin varieties.

More Skincare News
According to a current research from Data Bridge Market Research, the skincare merchandise market is predicted to achieve $251.09 million by 2030, which was $171.25 million in 2022, registering a CAGR of 4.90% throughout the forecast interval of 2023 to 2030.

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