The Ultimate Guide To Alicia Keys’ Beauty Brand Keys Soulcare

Welcome to Glam Room, our magnificence vacation spot the place we put celeb-founded magnificence manufacturers to the take a look at. As A-listers proceed to launch new ranges on the common, we’re utilizing our magnificence editor experience to smell out which merchandise from the road are well worth the hype—no lies, no publicists, no adverts. Our newest contestant: Keys Soulcare, created by the legend, singer, and actress, Alicia Keys.

A couple of years in the past, Alicia Keys made a daring assertion, vowing to forgo make-up. Since then, her magnificence type has remained dewy, barely there and all concerning the pores and skin. Her model Keys Soulcare could be described as upgraded crunchy-granola: All about inside magnificence, glass packaging, nourishing the thoughts and soul—whereas including a serum to your routine.Initially, the model centered on sensory, ritualistic merchandise, like face masks, cleaning balms, and touch-your-skin-connect-to-humanity. One of their merchandise is even known as Reviving Aura Mist. (Clearly, Keys is on a non secular aircraft I can’t even think about.) It got here as a little bit of a shock to study that Keys launched make-up merchandise to affix her roster of skincare and body-care merchandise.

Even although I used to be taken off guard by Keys launching make-up, the merchandise are kind of what you’d anticipate from the makeup-averse celeb: A cream blush, tinted lip balm, clear forehead gel, illuminating primer, and a cheek brush should you want making use of your merchandise with a software somewhat than your fingers. Think of them as merchandise you’ll use on a light-makeup day. Throw in a touch of concealer, and also you’ve obtained the recipe for my five-minute, on a regular basis magnificence look.Sheer Flush Cheek TintNow, I’m a confessed cream blush snob. I’ve tried most, beloved many, and I kind of know what works for me by this level. This model comprises hydrating sunflower and safflower seed oils to nourish the pores and skin, however what impressed me probably the most was the colour vary. I can get behind a rosy glow, however my most popular tones are earthier and brickier, so I beloved the shades Enigmatic and Undeniable. Even although they appear darkish within the pot, they’re tremendous sheer on the pores and skin. They left a pleasant flush–a little bit harking back to blotting a little bit lipstick in your cheeks. They may look a little bit blotchy utilizing my fingers, so the accompanying brush is a must have in my e book.Comforting Tinted Lip BalmLike cream blushes, I’m additionally an avid tinted lip balm connoisseur. My most popular look is a shiny, ’90s brown that I can repeatedly re-apply to my front-facing telephone digital camera like an ingenue on the go. The model from Keys Soulcare makes use of avocado oil so as to add hydration, which is an ingredient I like. Like the cream blush, I adored the shade vary, which incorporates reds, pinks, berries, reds, and nudes—and clear, if that’s your factor. Unfortunately, for my functions, the balm has a hydrating however matte end once I hoped for shiny. But should you want a cushty, pure look, you shouldn’t have any issues.Soft Stay Brow GelHere was a traditional: a transparent forehead gel to proceed with the pure, Glossier-esque magnificence line. Thanks to a combo of bamboo and hibiscus extract, it’s supposed to assist nourish and situation the brows. It does what it says: sculpts the brows, gently holds them in place, and even provides quantity. For me, this product missed the mark in two methods. Firstly, whereas I admire that the container doesn’t skimp in the case of product, I discover it troublesome to wield a mascara-length wand round my brows. And most significantly, I don’t have brows that may be coaxed into place with a light-weight quantity of maintain. I utilized it within the morning, and by lunchtime, some hairs had been going within the unsuitable path.Let Me Glow Illuminating Priming SerumIt at all times pleases me once I see a product created by an A-lister that I’m genuinely constructive they want and use. Since Keys is much less about make-up and extra about pores and skin, it appears becoming that she would gravitate in the direction of a glowing primer that provides a wholesome sheen to the pores and skin with out globbing on basis and concealer. This serum-like primer additionally makes use of one among my favourite skincare components, niacinamide, which protects the pores and skin from environmental aggressors whereas additionally treating breakouts. Overall, I discovered this primer to do exactly what it promised. It added a light-weight sheen to the pores and skin that made me really feel daring sufficient to forgo any concealer.

If there have been a typical thread all through Keys Soulcare’s make-up line, it could be this: all these merchandise do what they are saying they’ll, with no exaggerations or extreme advertising and marketing chatter. This, mixed with the truth that Keys doesn’t put on a ton of make-up, leads me to consider that she created merchandise she wished to make use of, which I massively respect. Ultimately, although, the winner on this spherical was chosen as a result of I’ve discovered different merchandise that I like and am extra possible to make use of day by day in the case of forehead gels, cream blushes, and lip tints. But the Let Me Glow Illuminating Priming Serum is in a league of its personal.And sure, there are lots of illuminating serums and much more glowing primers. But this model by Keys Soulcare hits the hole, combining distinctive skincare components like niacinamide, squalane, and soothing oils with the additional benefit of creating your pores and skin look superb instantly. It’s not too glittery, it’s tremendous light-weight, contained in stunning glass packaging, and I like how my make-up appears on high of it. Plus, I believe it’s fairly priced when including all these elements. So should you haven’t discovered your excellent cream blush, tinted lip balm, or clear forehead gel, I believe you’ll discover that the variations from Keys Soulcare are good contenders. But it was the Illuminating Priming Serum–funnily sufficient, the product I used to be most assured that Alicia herself would use (and the one which’s out of inventory in all places, figures)–that I believe is the clear standout.

Sheer Flush Cheek Tint

Keys Soulcare


Comforting Tinted Lip Balm

Keys Soulcare


Soft Stay Brow Gel

Keys Soulcare


Let Me Glow Illuminating Serum

Keys Soulcare


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