By Amanda Pauley
26-Jul-2023
The model’s ‘On The Road’ pop-up will seem in 4 cities subsequent month, showcasing the hottest beauty launches and developments
Visitors might win beauty prizes value up to £100 at the pop-upFace the Future is launching an ‘On The Road’ pop-up subsequent month to showcase the newest summer time beauty developments and improvements.
The on-line beauty retailer’s “immersive roadshow” will happen in 4 UK cities between 15 and 20 August to “captivate beauty lovers”.
The model’s purple van pop-up will showcase a wide range of status beauty manufacturers, together with Dermalogica, Bioderma, HydroPeptide and La Roche-Posay.
Complimentary La-Roche Posay skincare consultations shall be on supply in addition to an opportunity to win beauty prizes value up to £100 by way of the model’s ‘Spin The Wheel’ sport.
Beauty samples will even be given out to guests.
“Not solely is that this a celebration of beauty, and a platform to showcase a few of the newest developments and merchandise, but it surely gives us with a extremely thrilling alternative to meet and interact with present and potential clients on a face-to-face foundation,” stated Julia Barcoe-Thompson, co-founder and Director at Face the Future.
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“We are proud to be a thriving e-commerce enterprise, however this additionally implies that we don’t usually get a lot of an opportunity to join with our clients on such a private degree.
“This exercise gives us with the excellent alternative to get out, discuss, pay attention, present some recommendation and steering, reply questions and truly thank our clients.”
Face the Future’s van will cease at Briggate High Street in Leeds on 15 August and Manchester’s Piccadilly Gardens on 16 August.
It will even pop-up at Rotunda Square in Birmingham on 17 August and London’s St Martin-In-The-Fields from 19 to 20 August.
There has been a sleuth of beauty pop-ups showing in London recently.
Cosmetics model NYX launched a Barbie-themed pop-up this month forward of The Barbie film launch.
Skin care model Tatcha hosted a Japanese forest bathing-themed activation to promote its new physique care assortment.
Lush, in the meantime, opened a Wes Anderson-themed pop-up primarily based on the filmmaker’s newest film Asteroid City.
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https://cosmeticsbusiness.com/news/article_page/Face_the_Future_to_launch_summer-themed_UK_beauty_roadshow_in_August/210294
