Maëlys, a status physique care model, has launched at Canadian retailer, Shoppers Drug Mart. The model is rolling out nationwide, each in shops and on-line.
Maëlys will likely be a part of Shoppers Drug Mart’s “Thoughtful Choices at Shoppers Drug Mart” platform, which gives a curated collection of high quality, cruelty-free magnificence merchandise formulated with out elements like parabens, phthalates and extra.
This announcement marks an essential milestone within the model’s retail enlargement plans and can additional complement Maëlys’ quickly rising DTC channel. The enlargement additionally follows a nationwide retail launch within the U.S. throughout the summer season of final 12 months.
“Maëlys’ international enlargement is shifting full pace forward with a launch at Shoppers Drug Mart in Canada, which can spherical out our retailer providing throughout all of North America,” mentioned Rom Ginzburg, CEO of Maëlys. “We are proving that the mixture of a extremely profitable DTC channel coupled with a strategic retail partnership is a successful method.”
“We are excited to workforce up with Shoppers Drug Mart to present our prospects in Canada the chance to buy Maëlys in-stores nationwide,” Ginzburg added.
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