Hailey Bieber is the world’s most popular beauty icon for 2022

LOS ANGELES, Dec 1 — Despite enduring criticism and controversy, mannequin and entrepreneur Hailey Bieber is the 12 months’s final beauty icon, a brand new examine reveals. At the origin of a number of make-up tendencies in 2022, together with the now-famous ‘glazed donut nails’, the American star can boast of being an countless supply of inspiration for billions of customers on social networks.Every 12 months at the similar time, it’s the usual story. Rankings, retrospectives and tendencies cascade throughout the net all through the final days of the 12 months define who and what has outlined the tendencies and phenomena in varied realms. And the world of affect is no exception, on the opposite, the battle is fierce to find out who will probably be most interesting to the public — and types — the following 12 months. And on this competitors, follower numbers of followers aren’t sufficient. You must be a trendsetter, generate unprecedented search curiosity on Google, and — clearly — get quite a lot of views on TikTok.Something that American entrepreneur Hailey Bieber appears to have mastered to perfection all through the 12 months. Not content material with being adopted by tens of thousands and thousands of individuals on social networks, together with almost 50 million on Instagram, the younger businesswoman is additionally at the origin of a number of beauty tendencies which have stormed the charts on TikTik this 12 months, together with ‘glazed donut nails,’ ‘glazed donut pores and skin’, and ‘brownie glazed lips’ — tendencies which have made her the topic of a lot criticism and controversy. But regardless of, the star has generated a lot buzz that she has reached the standing of final beauty icon. And her presence in the current Forbes’ 30 Under 30 rating appears to additional affirm her reign.As the head of the Rhode Skin skincare model, Hailey Bieber has additionally been blowing up the social media visitors meters, in response to the newest report from SpaSeekers,* which has named her the most popular beauty icon. The spa reserving service experiences a 421 per cent improve in searches for her make-up seems over final 12 months, whereas movies related to the hashtag “Hayley Bieber make-up” have been seen 167 million occasions on TikTok.Matilda Djerf in the high threeIf most of the influencers current in the rating belong to the circle of world-famous stars, whether or not they’re fashions, actresses or singers, one celeb appears to face out from the relaxation: Swedish TikTok star Matilda Djerf, who additionally heads up a model that has been showcasing Scandinavian cool in the space of trend and beauty to the forefront for a number of years. With a rise of 133 per cent of views of her beauty seems, and a few 6.5 million views on the Chinese social community, the younger businesswoman takes third place on this rating, behind Bella Hadid.The searches related to the beauty seems of the American mannequin didn’t present a significant improve from one 12 months to a different, on the degree of about 52 per cent, however this may be defined by the incontrovertible fact that she’s had a ubiquitous presence on the trend and beauty scenes for a number of years now already. If additional proof is required, one want look no additional than the 61 million views which have been generated by her make-up seems.The remainder of the rating consists of, in descending order, Lily Rose Depp, Selena Gomez, Taylor Swift, Rihanna, Khloe Kardashian, Blake Lively, and Lizzo. A listing that factors to the persistence of an absence of variety in the world of beauty, however which signifies the absence of two behemoths in the sector, Kylie Jenner and Kim Kardashian, who appear this 12 months to have been eclipsed by their sister Khloe. — ETX Studio*This rating was made on the foundation of a listing of 100 celebrities. The key phrases ‘(celeb title) + make-up’ have been analysed by way of Google Adwords to search out out the share improve in searches from one 12 months to the subsequent. The hashtag #(celeb title)make-up was analysed by way of TikTok to see what number of views it had. These two numbers have been then cross-referenced to create the high record. All information is right as of November 2022.


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