Ulta Beauty Announces 8 BIPOC Beauty Brands That Will Participate In MUSE Accelerator

Ulta Beauty has formally introduced the eight early-stage BIPOC magnificence manufacturers that can take part in its inaugural MUSE Accelerator this fall.
Launching September 12, the 10-week program will present the chosen manufacturers time, assets, mentorship, and the chance to be taught from established trade leaders to assist put together them for retail readiness.  
The chosen manufacturers span a wide range of magnificence classes, together with wellness, skincare, haircare, make-up, and perfume and can every obtain $50,000 in monetary assist to propel growth together with assets for long-term success. 
“I’m so proud to welcome our first MUSE Accelerator cohort to Ulta Beauty. These model founders have labored onerous to get so far, and our program will assist them additional ignite their potential, gasoline development and attain new heights,” says Monica Arnaudo, chief merchandising officer, Ulta Beauty. “As the main magnificence retailer, we perceive the significance of larger inclusivity inside magnificence and the duty we have now to create equitable alternatives for BIPOC manufacturers to thrive in our trade. I’m honored we’ll accompany them on this journey and stay up for seeing them flourish all through the method.”
The 2022 cohort of manufacturers and founders contains:

Pound Cake; Camille Bell and (*8*) Velazquez: A Black and Latinx owned cosmetics firm that creates merchandise for folks of various pores and skin and lip tones, whereas authentically highlighting beauty-lovers who’re BIPOC, fat-identifying, trans, and non-binary.

Squigs; Nikita Charuza: A “headcare” model that creates skincare and haircare merchandise for anybody who believes good substances and good moods go hand in hand. 

OURSIDE; Keta Burke- Williams: Formerly referred to as Aspen Apothecary, the non-public perfume model based by sisters Katja and Keta, is shifting the dialog within the $47B class with fragrances that amplify you as you’re and evoke highly effective feelings to convey us collectively.

Bonita Fierce Candles; Melissa Gallardo:  Candles that signify, rejoice, and elevate the range of the multicultural Latina group.

Sade Baron; Rachel and Folosade Lambo: A mother-daughter duo creating extremely efficient and concentrated physique care merchandise for pores and skin points resembling eczema, contact dermatitis, psoriasis, and power dry pores and skin.

YINA; Ervina Wu and Angela Gray: A magnificence and wellness firm impressed by east Asian medication and rituals, offering shoppers multi-faceted merchandise that transcend skincare, and handle stress and imbalance.

The Refig; Tanya Perkins: Making bottle-free haircare for curls and sweetness options which are straightforward to make use of, eco-friendly, and really work.

Dehiya Beauty; Mia Reddy: A champion of various and inclusive magnificence with a ardour for creating extremely efficient, plant-based skincare utilizing ethically sourced, extremely lively, native, and wild botanical substances from all through the Diaspora. 


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