Rihanna’s Fenty Beauty out to prove Africa is a viable market

Rihanna, whose full title is Robyn Rihanna Fenty, redefined the cosmetics business when the road debuted in 2017 with 40 shades of basis.
It generated greater than 550 million U.S. {dollars} in gross sales in its first yr by interesting to folks of color who had beforehand settled for make-up that didn’t match their pores and skin tone or had to combine their very own.
Now Clinique, Maybelline, Dior and MAC Cosmetics all supply not less than that many choices, too.
“Rihanna stands out,” stated Ms Deborah Aitken, a Bloomberg Intelligence analyst.
Rihanna redefined the cosmetics business when her extremely profitable Fenty line debuted in 2017. /AFP Photo
As a black businesswoman with a long-established following amongst younger folks and a good wider base after changing into a mom, Rihanna resonates globally and in Africa, she stated.
The prospects for Fenty look good.
The area is younger, but additionally gaining extra wealth. In sub-Saharan Africa, 70 per cent of its nearly 1.1 billion persons are aged below 30.
And within the wake of pandemic lockdowns, shoppers are “refilling the make-up bag,” Ms Aitken stated.
That potential was obvious as clients joined celebrities and influencers at midnight launch occasions in Johannesburg’s monetary centre, Sandton, dubbed Africa’s richest sq. mile.
The Barbados-born singer didn’t attend, however posted on Instagram to formally announce the launch sporting an outfit by Thebe Magugu, a South African designer.
“I can lastly get one thing that matches my pores and skin tone” stated Ms Owami Tshuma, a 20-year-old buyer who snapped up Fenty’s basis on launch day.
Products within the current Fenty skincare and wonder strains will likely be offered at ARC shops in South Africa; Edgars in South Africa, Botswana and Namibia; Essenza in Nigeria and Ghana; Lintons Beauty World shops in Kenya; Catts Beaute in Zimbabwe and Zambia’s Color Cafe.
 

https://africa.cgtn.com/2022/07/01/rihannas-fenty-beauty-out-to-prove-africa-is-viable-market/