Just The Numbers: US Prestige Beauty Grew 16% in Q2 2022

beaAccording to The NPD Group, the post-pandemic status magnificence rebound continues. Following Q1 2022, gross sales income of $5.3 billion represented a 19% enhance versus Q1 2021; the second quarter of 2022 noticed US status magnificence gross sales attain $6 billion, a 16% enhance versus Q2 2021.”In addition to its sturdy income progress, magnificence is the one business with rising unit gross sales to date this 12 months throughout the 14 discretionary retail industries tracked by NPD in the US—a testomony to its resilience contemplating the sweetness business reverted to 2015 gross sales ranges in 2020,” stated Larissa Jensen, magnificence business advisor, The NPD Group.MakeupAt $2 billion, make-up gross sales income continued to be decrease than pre-pandemic 2019 ranges, however the make-up class surpassed pre-pandemic unit gross sales by 1% in Q2 2022, versus the identical interval in 2019.Lipstick gross sales income elevated by 28% in Q2. From January via June, lip merchandise had been the fastest-growing make-up section and skilled softer declines than the remainder of the make-up class in comparison with pre-pandemic 2019.FragranceFragrances noticed $1.5 billion in gross sales a 13% enhance. The common value in the perfume class is presently 25% larger than it was three years in the past. In Q2 alone, the common value for fragrances elevated by 6%, versus 2021, double the speed of the remainder of the sweetness business. “While inflation performs a task, the elevated pricing for fragrances can also be about a rise in buying higher-priced product,” stated Jensen.Gift units made a robust comeback throughout Mother’s Day and Father’s Day 2022, gaining market share throughout these key vacation intervals versus final 12 months. This shift was distinctive to those gifting intervals, however could possibly be a optimistic indicator for the vacation season forward.SkincareSkincare gross sales reached $1.7 billion in Q2, representing a 12% enhance.Body care merchandise proceed to outpace facial skincare in phrases of gross sales progress, and the class is turning into a extra outstanding focus in the skincare market. “Skincare manufacturers are upping the ante, through the use of components like vitamin C, retinol, and algae which can be historically discovered in facial merchandise,” stated Jensen.Q2 has historically been the height promoting season for sunscreen, though gross sales have been rising year-round. In Q2, sunscreen gross sales grew by 51%, versus final 12 months.HairHaircare continues to be the smallest but fastest-growing class in the sweetness market, with gross sales of $781 million, however the class is seeing a 24% enhance. In Q2, gross sales income grew throughout virtually all segments, together with haircare, styling, and shade.In the primary half of 2022, clear hair manufacturers comprised virtually one-quarter of the hair class universe, which is a 5-point achieve from the identical interval final 12 months.Jensen stated, “Premiumization is going on among the many three classes performing one of the best; whereas perfume and hair’s common costs are up as a result of shopper spending on higher-priced, luxurious gadgets, make-up—which has historically been one of the promotional magnificence classes—is experiencing a pricing rise as a result of much less promotions.”


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