Function of Beauty, a world chief in customizable hair, pores and skin and physique care merchandise, has named Marianna Trofimova as the corporate’s chief advertising and marketing officer.
In her position, Trofimova shall be accountable for strengthening the model, constructing its product portfolio and go-to-market methods in addition to world enlargement. She will work intently with newly-appointed C-Suite executives to assist set the stage for continued enlargement. These embrace CEO Alexandra Papazian and Chief Digital Officer Matthew Eberhart, who’s accountable for the expansion of the corporate’s DTC enterprise, together with Chief Creative Officer Boyoung Lee, who’s accountable for shaping and driving the artistic imaginative and prescient for the model.
“Beyond Function of Beauty’s disruptive model imaginative and prescient, they’ve a strong common message about individuality that the model can allow like no different,” stated Trofimova. “I sit up for constructing upon the model’s success to strengthen its model fairness and put together for its subsequent chapter of enlargement.”
Trofimova brings greater than 20 years of expertise in magnificence, model constructing, product innovation and managerial abilities to the rising customized magnificence model. She most just lately served at L’Oreal as senior vp of world advertising and marketing and communications for Biolage and Garnier within the United States.