16 LGBTQ-owned beauty brands to support during Pride Month

Many corporations declare that neighborhood is on the heart of what they do — and for these LGBTQ-owned beauty brands, it’s true. From championing gender expression past the binary to partnering with organizations that support marginalized teams throughout the wider queer neighborhood, these brands are fostering a secure, inclusive house for all, however particularly those that want it.

This Pride month, don’t fall for the rainbow-covered company queerwashing, and as a substitute strive to support impartial brands led by the LGBTQ+ neighborhood. Ahead, uncover 16 LGBTQ-owned beauty brands and listen to from just a few founders throughout skincare, make-up, perfume and hair care, to support this Pride month and past.


A gender-neutral perfume model that makes perfumes and candles at an accessible value level, Snif is innovating high-quality perfume with its trial kits that enable you to take a look at the merchandise earlier than committing to a scent. “At Snif, we’re eradicating gendered phrases from the perfume dialog, making scents which can be cherished by everybody,” says Phil Riportella, Snif co-founder and co-CEO. “Our LGBTQIA+ neighborhood has at all times been an unbelievable inspiration for us to maintain creating merchandise and a model that’s genuine and inclusive to everybody.”

Malin + Goetz

Founded by life and enterprise companions Matthew Malin and Andrew Goetz, Malin + Goetz is targeted on the necessities. The model has provided gender-neutral skincare since 2004, including in coveted perfume, physique care and hair care merchandise alongside the best way. Its uncomplicated method with a contact of luxurious has made the model a long-lasting favourite for New York City people and past. This 12 months, the model can be donating 50% of all retailer and on-line gross sales made on June 28 to The Trevor Project, in honor of the anniversary of the 1969 Stonewall riots.

Madison Reed

Now carried in Target and Ulta, what began as brick-and-mortar Color Bars in San Francsico and New York City has grown right into a hair colour firm that anybody can entry at dwelling. With on-line instruments and digital consultations to make it easier to discover your good shade, Madison Reed is all about confidence-boosting hair transformations.

“Madison Reed’s dedication to variety, fairness, inclusion and belonging is rooted in our perception of representing various and distinctive views, identities and lived experiences throughout all staff members, together with the LGBTQIA+ neighborhood,” says founder and CEO Amy Erret. “As part of our dedication, we’ve proudly partnered with The Trevor Project, the world’s largest suicide prevention and psychological well being group for lesbian, homosexual, bisexual, transgender, queer and questioning younger individuals.”

Boy Smells

Through its high-quality perfume perfumes and candles, Boy Smells opens up a portal to self-discovery. “As a model, Boy Smells is on a journey to liberate gender and identification by way of a brand new world of private merchandise we outline as ‘genderful,’” founder Matthew Herman shares, explaining, “Genderful displays the evolving considering round gender, the place neither binary gender codes nor phrases like genderless or unisex really feel related. It is permission to strive all of the issues that you’ve got been instructed are off-limits. By being known as Boy Smells however coming packaged in pink, we are saying identification isn’t an both/or, it’s a sure/and.”


From “Queer Eye” star Johnathan Van Ness, JVN is all about empowering by way of wonderful hair. With merchandise just like the bestselling Air Dry Cream — which will get a rainbow makeover for a particular Pride version benefitting #YouAreEssential, a nonprofit that aids important employees — and Instant (*16*) Serum, the road enhances your pure locks with clear hemisqualane to strengthen and easy.

Good Light

One have a look at founder David Yi’s glowing pores and skin, and you’ll anticipate his skincare line to ship outcomes. Each of the efficient formulation from the AAPI-owned model are made with Good Light’s various neighborhood in thoughts, serving all pores and skin varieties and gender identities. The Moon Glow Milky Toning Lotion is a bestseller for its ultra-hydrating but gentle components.

Common Heir

This queer and WOC-founded model is dedicated to making beauty higher for the setting with its plastic-free packaging and clear formulation. Developed by chief product officer Angela Ubias and CEO Cary Lin, Common Heir was born two years in the past to show that high-performing skincare can are available in biodegradable packaging.


SolaWave’s revolutionary LED gentle remedy wands are a straightforward approach to incorporate an at-home spa remedy into your on a regular basis routine. With its five-minute periods, the wand’s mixture of crimson gentle remedy, microcurrent, facial therapeutic massage and therapeutic heat goal high-quality strains, uneven pores and skin tone, blemishes and extra, making it a common device to profit all pores and skin varieties, tones and ages.

“As a queer-funded firm, supporting the LGBTQIA+ neighborhood is on the forefront of our philanthropic efforts,” says co-founder Andrew Silberstein. “This 12 months, we’re fundraising by way of the launch of our latest product, Bye Acne, to support Folx Health’s HRT Care fund, which helps transgender, non-binary, intersex and different gender-expansive individuals entry hormone substitute remedy care that permits them to really feel comfy in their very own pores and skin. We’re additionally donating to True Colors United, who’re implementing revolutionary options to youth homelessness that focuses on the distinctive experiences of LGBTQ younger individuals. We’re honored to have the option to contribute to these noble causes that assist essentially the most marginalized people in our neighborhood. Being in a position to use our platform and voice to deliver consciousness to these foundations and others we’ve labored with is necessary to us all year long — not simply in June.”

Philip B.

Created by Hollywood hair care specialist Philip B., his namesake model has been main botanical-based hair care since 1992.

“Growing up homosexual it was not simple to really feel included, accepted or have the liberty to specific myself at a time when stigma, homophobia and being closeted have been customary,” Philip B. shares. “The hair trade initially had a definite sense of machismo and straight male power publicly juxtaposed in opposition to the sensuality and glamour of feminine shoppers. Healing, serving to, discovering options and making individuals pleased by way of hair was my calling card. The merchandise proved themselves. Looking again over 30 years, it additionally proved to be the best way not solely to join and specific myself however outline worth and management as a proud homosexual founder within the beauty trade.”

With a concentrate on scalp-friendly pure elements, Philip B’s line of shampoos, conditioners and styling merchandise delivers restorative nourishment from root to ends. Plus, the merchandise will go away your hair smelling such as you simply left the salon.

Well People

Well People provides clear and sustainable make-up and skincare that’s EWG-verified. The model’s dedication to no-fuss beauty merchandise which can be good for you and the setting is led by its three Latinx co-founders, together with Shirley Pinkson, who can be at present the top of schooling for drugstore-favorite model E.l.f Beauty. As a member of the queer neighborhood, Pinkson prioritized making Well People an inclusive and secure house for all, sharing, “Everyday, I work to maintain a judgment-free house for myself and people round me. When one realizes what they’re actually able to, a fireplace builds inside that extinguishes worry, doubt, and disgrace…creating optimistic change.”


A plant-based skincare model that additionally sells adaptogen-infused chocolate bars, Undefined is on the intersection of wellness and beauty. Available at Target, the model’s skincare focuses on accessible merchandise with a mission to democratize beauty.

Alder New York

Alder New York was based by Pratt Institute alumni Nina Zilka and David Kraus, and the pair’s design background reveals. The model makes the kind of skincare that you really want to show in your vainness, and always remember to slather in your face. Highlighting pure elements like willow bark and sea kelp, alongside dermatologist-approved hyaluronic acid and bakuchiol, the merchandise support wholesome, nourished pores and skin.

Noto Botanics

Gender-fluid skincare and cosmetics model Noto Botanics was based by make-up artist Glora Noto. The multi-use pores and skin, hair and physique merchandise function a mixture of vegan, botanical elements which can be nice for anybody — they usually’re made with everybody, inclusive of all identities, in thoughts. For Pride, Noto is partnering with Glob Land for a Pride equipment together with a tote bag and a full dimension Agender Oil with 10% of proceeds benefiting Sage, a nonprofit that aids LGBTQ+ elders and caregivers. Outside of June, a proportion of Agender Oil’s earnings are donated to organizations together with Planned Parenthood, Black Lives Matter, LGBT Youth Center and extra.


From glitter eyeliner to iridescent multi-use gloss, Fluide’s enjoyable and expressive make-up is made for everybody. The inclusive, Brooklyn-based model is all about uplifting queer voices and supporting all types of queer beauty. Currently, Fluide is providing a Pride Galaxy Box, which features a thriller assortment of merchandise which can be certain to be successful for Pride festivities. With three sizes accessible, every one is a steal — a $20 Mini Galaxy Box consists of six merchandise , a $40 field consists of 9 merchandise and a $60 field consists of 11 merchandise.

Freck Beauty

Gen Z’s favourite fake freckle model has expanded past its freckle pens and change into a full-fledged beauty enterprise. Now with a set of vegan and cruelty-free skincare and make-up, Freck is all about celebrating individualism.

Peace Out

This month, Peace Out is donating 20% of the retail value of its limited-edition Pride assortment to The Trevor Project. The skincare model is devoted to serving to you handle breakouts — the Acne Dots are a bestseller — and discover confidence in your pores and skin, and was based based mostly on the founder Enrico Frezza’s personal struggles with zits.


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