The Investors Behind Celebrity Beauty Brands – WWD

These days, it looks as if each movie star has launched a magnificence model.
There’s Gwen Stefani’s Gxve Beauty; Hailey Bieber’s Rhode skincare line and, in fact, Rihanna’s Fenty Beauty.
Celebrity names could also be on the label, however most of the strains launched with well-known faces are literally financially backed by large incubators and buyers. Here, a continuously up to date checklist of movie star magnificence manufacturers — and the businesses and buyers behind them.
Jessica Alba‘s The Honest Co., which is now publicly traded on the Nasdaq, has been backed by Lightspeed Venture Partners, L Catterton and plenty of different corporations.
Drew Barrymore‘s Flower Beauty was one of many first movie star magnificence manufacturers to launch. It is backed by model incubator and producer Maesa.

Kristen Bell launched her CBD private care model, Happy Dance, in 2020 underneath Cronos Group.

Hailey Bieber‘s upcoming skincare model, Rhode, is backed by One Luxury Group and different buyers.

Millie Bobby Brown launched Florence by Mills underneath Beach House Group.
Courtesy/Charlie Brown

Millie Bobby Brown owns the bulk place in her magnificence model, Florence by Mills. The enterprise was launched underneath Beach House Group, which now owns a minority stake within the firm.
Priyanka Chopra‘s Anomaly hair care is backed by model incubator Maesa.
Camila Coelho launched her magnificence and life-style enterprise Elaluz underneath Luxury Brand Partners.
Cindy Crawford’s Meaningful Beauty is backed by Guthy Renker.
Billie Eilish launched her first perfume, known as Eilish, in 2021, in partnership with Parlux.
Becky G launched make-up model Treslúce Beauty in partnership with the Madeby Collective, an incubator underneath the identical mother or father firm as Ipsy.
Lady Gaga launched Haus Labs in 2019. The make-up model is backed by Lightspeed Venture Partners.
Selena Gomez’s Rare Beauty make-up line is backed by Nikki Eslami, who’s the cofounder of New Theory Ventures, which additionally backs Gxve Beauty.
Ariana Grande‘s R.E.M. Beauty is backed by Forma Brands.
Taraji P. Hensen launched TPH by Taraji, which makes hair and physique care, in partnership with incubator and producer Maesa, which is owned by Bain Capital.
Paris Hilton‘s perfume line is created by Parlux.
Kylie Jenner‘s Kylie Cosmetics is majority owned by Coty Inc., the tenth largest magnificence firm on the earth.
Scarlett Johansson launched her skincare model The Outset earlier in 2022, which is backed by The Najafi Cos.
Kim Kardashian’s magnificence model KKW Beauty is backed by Coty, which owns a 20 p.c stake within the enterprise.
Kesha launched a magnificence model in 2019 with HipDot known as Kesha Rose.
Machine Gun Kelly‘s nail polish line, Un/Dn Laqr, was created with model incubator Unlisted Brand Lab.
Alicia Keys launched her magnificence and private care line, Keys Soulcare, underneath E.l.f. Beauty.
Jennifer Lopez‘s JLo Beauty was developed in partnership with Guthy Renker.
Naomi Osaka‘s skincare model Kinlò is backed by A-Frame, Initialized Capital and Endeavor, in addition to particular person buyers Billie Jean King and Desiree Gruber.
Gwyneth Paltrow‘s Goop magnificence and life-style enterprise is backed by Greycroft, Lightspeed Venture Partners, Felix Capital and different buyers.
Addison Rae‘s Item Beauty was launched in partnership with the MadeBy Collective.

Rihanna was an early entrant into the movie star make-up house with Fenty Beauty in 2017, which launched underneath LVMH’s Kendo.

Tracee Ellis Ross
Michael Buckner/DDH

Tracee Ellis Ross‘ magnificence model, Pattern Beauty, is backed by Beach House Group, a model incubator, in addition to The Najafi Cos., which backs Pattern and Beach House.
Gwen Stefani launched Gxve Beauty earlier in 2022 in partnership with Nikki Eslami’s New Theory Ventures.
Kate Upton partnered with HatchBeauty Brands, an incubator backed by Lion Capital, for her magnificence and wellness line Found Active.
Jonathan Van Ness‘ hair care line JVN is backed by Amyris, a biotechnology enterprise that owns a number of manufacturers.
Naomi Watts’ cofounded magnificence retailer Onda Beauty, is now owned by Amyris.
Rosie Huntington-Whiteley‘s Rose Inc. is backed by Amyris, the biotech firm that can also be behind JVN.
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