sk*p, the model that created a shower-friendly, totally recyclable paper vessel with its proprietary BeautyCarton packaging, is kicking off a number of model initiatives this Earth Week 2022 in an effort to disrupt the trade’s use of plastic packaging.
Exclusive Partnership with Ulta Beauty
Introducing an unique retail partnership with Ulta Beauty, sk*p will now be obtainable on Ulta’s web site and in additional than 700 Ulta Beauty shops nationwide kicking off this April. Full growth into all 1,300 Ulta Beauty areas will roll out Q3 2022.
sk*p will be a part of Conscious Beauty at Ulta Beauty, the retailer’s holistic initiative rooted in delivering transparency to encourage extra knowledgeable product selections. The model may even be included in SPARKED, a curated assortment of rising magnificence manufacturers coming into retail for the primary time.
This launch additionally makes Ulta Beauty the primary retailer to supply visitors hair and physique care merchandise packaged within the totally recyclable paper BeautyCarton because the model helps lead an trade motion to scale back plastics.
‘sk*p Swap’ Initiative
Furthermore, this month, sk*p will kick off a nationwide initiative asking customers to make the ‘sk*p Swap’, buying and selling of their plastic magnificence bottle for the manufacturers BeautyCarton.
“Currently, the wonder trade contributes over 80 billion items of plastic waste to landfills and waterways annually. More than 500 million of these items alone are thick plastic shampoo bottles, and fewer than 10% of plastics basically are recycled efficiently,” mentioned Mark Veeder, CEO and co-founder, sk*p. “This means, if solely 5% of plastic shampoo bottles had been changed with a sk*p carton, there can be roughly 27.5 million much less plastic bottles polluting our surroundings yearly.”
sk*p’s paper-based BeautyCartons should not solely shower-friendly however made from over 81% FSC-certified paper, freed from dangerous chemical compounds (no BPA or VOC) and light-weight so have a a lot smaller carbon footprint than a plastic shampoo bottle.
Throughout the months of April and May, sk*p might be taking their model on the street to coach on the sk*p mission, their formulation, and BeautyCarton. For 6 weeks, founders April Hardwick and Mark Veeder might be visiting over 100 shops key areas across the US of their sk*p cellular with activations at Ulta Beauty areas. Select stops will characteristic native influencer meet and greets, sk*p swaps the place customers will swap an empty plastic shampoo, conditioner or physique wash container for a full dimension sk*p product and extra.
Inspiring Change Through Education
Beyond the model’s initiatives to assist consciousness with customers nationwide, they’re additionally dedicated to inspiring change by training with the creation of the trade’s first Youth Board of Directors.
“sk*p shouldn’t be solely on a mission to scale back plastic waste, we’re additionally working onerous to empower and amplify the voices of passionate activists and changemakers of tomorrow by our Board of sk*p stars (B.O.S.S.) program and our strategic nonprofit alliances,” mentioned April Hardwick, chief sustainability officer and co-founder, sk*p.
This program goals to unify and nurture a various group of younger folks to turn out to be considerate leaders and eco-entrepreneurs by connecting them with the instruments and sources they should convey their concepts to life. The model will work to develop their board with new members all through 2022.
All sk*p merchandise characteristic non-toxic formulation made with out artificial perfume or dyes, silicones, sulfates, PEGS, parabens, phthalates, or heavy metals. Products embrace a proprietary key ingredient G-HoneyBiome. This hero ingredient is a bio fermented honey complicated that strengthens and balances microorganisms on pores and skin and scalp for a wholesome microbiome
Every sk*p sale contributes to supporting blue carbon restoration tasks led by Sea Trees, a nonprofit that crops mangroves and restores kelp forests to regenerate ocean well being. The model has dedicated a share of gross sales from all channels to the trigger.
sk*p merchandise might be present in shops at Ulta Beauty beginning this month and on-line.
https://www.beautypackaging.com/contents/view_breaking-news/2022-04-18/skp-kicks-off-new-brand-initiatives-for-earth-week/
