Meet the women co-founders of Minene lifestyle store and Anake beauty

It’s not typically you begin a friendship with somebody you meet at the airport, a lot much less go into enterprise collectively. But for Anna Melman and Liron Shalev, that likelihood assembly was a collision of minds and opened the door to a partnership to being entrepreneurs right here in Singapore.

Melman, 31, a licensed health coach and beauty marketing consultant started her profession as a gross sales rep in New Zealand, then moved to Johannesburg in South Africa, opening beauty skincare shops. She then relocated to Singapore in 2014. She has two youngsters, a three-and-a-half-year-old daughter and an 18-month-old son.

Shalev, 34, was working in a number of company administration and operational roles for 10 years throughout the US, the UK, Germany and in Israel and New Zealand earlier than transferring to Singapore in 2019. She has two younger daughters.

The two women not too long ago launched Minene, a youngsters’s multi-category model that was based in Israel by younger moms. It carries a variety of child to youngsters’s clothes, tub and feeding objects, room and bedding linen, equipment like diaper luggage, stroller liners and even toys.

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