New formulas, new packaging: Caudalie reinforces sustainable commitment

Premium Beauty News – Caudalie has at all times positioned itself as pure, however as quickly as 2006, you went farther, making a formulation constitution to ban a number of controversial substances. What does this method characterize?
Angélique Mahot – All our skincare merchandise are created in France in our Natural Formulation Laboratory of the Cosmetic Valley. Every day, our workforce of formulators surpasses itself to create a new technology of extremely pure skincare. The Caudalie merchandise adjust to a really strict naturalness constitution known as Cosm’éthique, which is up to date yearly for ever-more reasoned and dedicated cosmetics.
In 2006, six substances have been faraway from our formulation – they have been thought of as potential endocrine disruptors or they have been irritant, derived from petrochemistry, or from substances of animal origin – for the advantage of pure substances. We have now banned 60, together with phthalates, mineral oils, parabens, phenoxyethanol, and sodium laureth sulfate, silicones, PEGs and microplastics.
The overwhelming majority of our skincare merchandise are vegan and free from substances of animal origin – apart from honey and beeswax. Since 2020, we now have additionally undertaken to supply solely formulation with not less than 95% of substances of pure origin (besides solar merchandise and Eaux Fraîches) for much more transparency for our shoppers.
Premium Beauty News – The Clean Beauty market has modified lots. How is the model positioned in the present day?
Angélique Mahot – The well being disaster confirmed what we believed from the very starting: the long run belongs to manufacturers that attempt to produce sustainable merchandise.
Today, being clear is important. And we have been clear a lot earlier than it grew to become a development. But in the present day we have to go a lot farther. Most of our merchandise are primarily based on patented, modern substances developed in partnership with the most effective analysis laboratories specialised in anti-ageing, just like the Harvard Medical School and Dr David Sinclair, with whom we now have labored for 10 years.
Premium Beauty News – Have you additionally revamped your packaging?
Angélique Mahot – In 2020, we undertook to vary all our packaging so it could possibly be refillable, recycled and/or recyclable. Between 2019 and 2020, we diminished our annual plastic waste by 44.33 tonnes. It represents 1,385,312 1.5-L bottles of water.
Our clear commitments transcend this: we’re companions of 1% for the Planet, so over the previous ten years, we now have given 1% of our turnover to associations that plant bushes. At the tip of the 12 months, the model may have planted 10 million!
We are the principle donor for 1% for the Planet within the French cosmetics trade, and we hope different corporations will draw inspiration from us and be part of the motion.
Lastly, in 2020, we created the 100% Plastic Collect programme with Tristan Lecomte. In Thailand, we gather the equal of our annual plastic manufacturing so it’s recycled domestically and reused by the native inhabitants.

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