Tommy Hilfiger has introduced a brand new partnership with world beauty group, Give Back Beauty, which is able to maintain the unique worldwide license for its beauty and wellness enterprise beneath the Tommy Hilfiger model.
In a press release, Give Back Beauty stated that it’ll commercialise present Tommy Hilfiger fragrances, together with Impact and the Tommy Now franchise, and create new product traces beginning in 2023, spanning perfume, skincare, hair and physique care, cosmetics and residential perfume.
Martijn Hagman, chief government at Tommy Hilfiger Global and PVH Europe, stated in a press release: “The partnership with Give Back Beauty marks an thrilling new chapter for our Tommy Hilfiger beauty and wellness enterprise. Harnessing our shared dedication in the direction of creativity, sustainability and innovation, we’re assured that Give Back Beauty will speed up world success for this class, together with by means of the launch of recent new product traces.
“Give Back Beauty’s energy within the direct-to-consumer market and in participating with Gen Z and youthful shoppers will play a key function in additional amplifying the attain and affect of our model.”
The resolution to companion with Give Back Beauty was on account of its “mutual ardour and dedication to innovation and sustainability,” added Tommy Hilfiger. As Give Back Beauty has a monitor report in sustainability by means of utilizing recycled and recyclable supplies and minimising its use of plastics, alongside a enterprise mannequin that offers again to the neighborhood.
Corrado Brondi, founder and chief government of Give Back Beauty group, added: “We are obsessed with this partnership. As a quintessential trend model with a traditional American DNA, and significant and related objective, Tommy Hilfiger has unbelievable potential inside the beauty trade. We will proudly additional strengthen its presence while driving an elevated model expertise to shoppers.”
Give Back Beauty group develops, manufactures and distributes trend and celebrity-driven beauty merchandise throughout persona and residential fragrances, skincare, make-up, hair and physique care. It works with manufacturers together with Elie Saab, Chopard, Philipp Plein, Iceberg and Florence by Mills.
https://fashionunited.uk/news/fashion/tommy-hilfiger-signs-beauty-deal-with-give-back-beauty/2022011960717
