Meet the owner that created made over £2m in sales in beauty over the last year in lockdown – London Business News

Developed by Yaw Okyere in response to his spouse’s feeling of insecurity over her hyperpigmentation, Ava Estell, is an all-pure line of beauty merchandise particularly developed for each the black group and other people of color, by these with first hand expertise in the cosmetics’ race hole.
With a disproportionate deal with white skincare in the UK and merchandise for hyperpigmentation marketed to non-white shoppers usually containing dangerous chemical substances and bleaches, Ava Estell has been developed to offer outcomes usually unachievable elsewhere; committing to confidence in complexion the pure manner.
Created in 2020 lockdown, Ava Estell is already gaining traction in the world of cosmetics, having bought over £1 million value of merchandise in the first seven months.
A year on they’ve handed £2 million sales because of its groundbreaking formulation and abundance of buyer testimonials. With darker pores and skin tones extra affected by hyperpigmentation resulting from the presence of elevated melanin in the pores and skin, and with black individuals statistically extra prone to have excessive variations of eczema, Ava Estell as a household run enterprise, was in a position to perceive, first hand, the lack of accessible merchandise made for individuals of color.
The product vary additionally aids the administration of darkish spots, psoriasis, blemishes and extra, expertly formulated with Cocoa and Shea butters direct from Ghana alongside an expertly chosen mixture of plant extracts.
Its all-pure strategy to reaching confidence-boosting pores and skin has seen success round the globe, with 46% of sales outdoors of the UK and return clients from USA, Canada and past. With lotions, scrubs and elixirs for physique, face and hair, the British based mostly model ensures all its merchandise are developed with the group in thoughts, offering cosmetics for an viewers that the massive model firms proceed to miss.
Ava Estell Founder, Yaw Okyere stated, “For me serving to my spouse was all the time the preliminary objective with Ava Estell and now to be right here, one year on, serving to so many different individuals and listening to the optimistic outcomes is extremely rewarding.
“Developing Ava Estell has taken me on an enlightening journey of the adjustments that should be made in black skincare and the beauty business as a complete and I’m so proud to play an element in closing the race hole that is so prevalent in the cosmetics world.
“We’re happy to have launched an important vary of skincare merchandise that work to alleviate so many widespread frustrations for individuals,and utilizing all pure components, sourced from Ghana, Ava Estell is a product everybody could be happy with.”
All with a 100 day a refund assure, Ava Estell merchandise can be found solely through the web site from £19.99 and ship worldwide. For all merchandise and their components go to:

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