Estée Lauder Will Become First Beauty Brand in Space | Op-Ed

This is an op-ed by Allure contributor Leah Prinzivalli.Since the race to enter house heated up the Nineteen Sixties, the U.S. has launched people, robots, and a shocking quantity of monkeys into orbit. On September 29, 10 bottles of a hyaluronic acid serum will be a part of that prestigious record, as Estée Lauder turns into the first-ever magnificence firm to shoot a marketing campaign in house. That’s one small step for serum, one big leap for increasing capitalism to the remainder of the universe (as a result of it is actually going so effectively down right here).Advanced Night Repair Synchronized Multi-Recovery Complex will hitch a journey to the International Space Station in a resupply mission alongside hundreds of kilos of cargo and provides. As CNN Business experiences, 5 p.c of astronaut time aboard the house station is at present allotted to “industrial and advertising and marketing actions.” ABC News experiences that Estée Lauder can pay $17,500 per hour for the astronauts’ assist. (It’s unclear precisely how a lot time will probably be allotted to this explicit venture.)”[The serum] will probably be photographed in the house station’s iconic cupola window to create photos to be used on Estée Lauder’s social media platforms,” in keeping with an announcement from Estée Lauder. All that work, and the serum is not even getting its personal industrial. This may very well go down in historical past as the best lengths ever gone to for the ‘gram.A NASA spokesperson advised Allure that Estée Lauder approached NASA with this proposal as soon as the house company opened as much as advertising and marketing alternatives in 2019. “We are thrilled to bolster our management as soon as once more as the primary magnificence model to enter house,” stated Stéphane de La Faverie, group president of The Estée Lauder Companies and international model president of Estée Lauder, in the corporate’s assertion. “NASA is on the forefront of house exploration, and as a frontrunner in skincare innovation, Estée Lauder is proud to assist the unbelievable work NASA is doing to advertise an area economic system by being the second-ever industrial product to launch.””We have to broaden individuals’s perspective on what we are able to accomplish in house,” Phil McAlister, director of business spaceflight growth at NASA Headquarters advised Allure in an announcement. “We actually consider this sort of exercise can assist catalyze and broaden house exploration markets for a lot of companies, by demonstrating the worth of conducting industrial actions in house.”