Get the Bollywood glow with prime celebrity-owned vegan magnificence manufacturers.
The magnificence business in India, like many locations world wide, has lengthy confronted points like colorism, restricted shade ranges and unethical manufacturing practices. However, a brand new wave of Indian celebrities is coming ahead to vary the narrative. These Bollywood icons are launching their very own strains of cosmetics, specializing in moral practices and sustainability and catering to the varied magnificence wants of all Indians.
In this text, let’s delve into 5 magnificence manufacturers launched by beloved Indian celebrities. These manufacturers are making their mark by providing vegan and cruelty-free choices that remember India’s wealthy cultural variety and promote a extra sustainable strategy to magnificence.
Makeup manufacturers owned/co-founded by Indian celebrities
1. Kay Beauty by Katrina Kaif
Image from Kay Beauty’s Facebook web page
Launched in 2019, Kay Beauty is the inventive enterprise of Bollywood’s favourite Katrina Kaif, developed in partnership with Nykaa, India’s main magnificence retailer. Katrina, having confronted challenges to find the proper beauty shades for her complexion, determined to deal with this difficulty head-on. The result’s a various vary of cosmetics merchandise tailor-made particularly for brown and olive pores and skin tones, notably specializing in these with yellow and orange undertones.
The model’s packaging is modern and minimalistic, that includes a pristine white background etched with a particular “Okay” monogram. But Kay Beauty is extra than simply its elegant exterior. It embraces the philosophy of #MakeupThatKares, growing merchandise that aren’t simply inclusive but additionally cruelty-free.
Moreover, Kay Beauty’s formulations are designed to look after the pores and skin whereas enhancing magnificence. Its merchandise are infused with skincare elements like chamomile, ceramide, vitamin E and B-5, manuka honey and marula oil. Aligning with the wants of a fast-paced technology, Kay Beauty champions the #MakeupOnTheGo development—an Instagram favourite showcasing fast touch-ups and travel-friendly magnificence hacks, ultimate for these always on the run.
As one in every of India’s fastest-growing celeb magnificence manufacturers, Kay Beauty’s dedication to inclusivity and high quality makes it a most popular selection for many who worth each model and substance.
Where to search out Kay Beauty’s merchandise: Kay Beauty’s official web site and Nykaa’s on-line and retail shops.
2. StarStruck by Sunny Leone
Image from StarStruck by Sunny Leone’s Facebook web page
Sunny Leone, a reputation that persistently tops web search charts resulting from her fame in Bollywood and the grownup leisure business, brings her distinctive attract to her magnificence model, StarStruck. Launched in 2018, the model stands out for its dedication to inclusivity; its product line is gender-neutral and designed to swimsuit a broad spectrum of pores and skin tones. From undereye concealer sticks accessible in 9 distinct shades to matte lipsticks in twenty-two vibrant colours, StarStruck caters to various magnificence wants.
Proudly holding the title of the primary celeb model the place manufacturing and advertising are completely managed by Sunny herself, StarStruck is a pioneer within the magnificence business. Moreover, the merchandise are vegan and PETA-certified, making certain that every buy helps moral practices. With a portfolio of over 260 merchandise accessible throughout 500 shops in India, StarStruck is making luxurious magnificence accessible to everybody.
Where to search out StarStruck’s merchandise: StarStruck’s official web site, Nykaa and Amazon.
3. 82°E by Deepika Padukone
Image from 82°E’s Instagram web page
When you hear the title Deepika Padukone, you realize you’re in for one thing particular. In 2022, the Bollywood celebrity teamed up with enterprise veteran Jigar Shah to launch the skincare model, 82°E. The model’s title comes from the meridian that passes via India, reflecting its mix of native custom and world attraction.
The merchandise are the brainwork of Anjali Gholap, a specialist in beauty expertise, and Dr. Rachna Rastogi, a biomedical engineering professional. They’ve created a skincare line that’s vegan, cruelty-free, and dermatologically examined, so it’s mild on all pores and skin varieties. It’s additionally licensed by PETA’s “Beauty Without Bunnies” program, which suggests it’s fully animal-friendly.
You can discover a detailed record of elements for every product on the model’s web site. This transparency exhibits that 82°E is about being good to your pores and skin and the planet. It’s a model that makes you be ok with what you’re placing in your face, understanding it’s protected and moral.
Where to search out 82°E’s merchandise: 82°E’s web site.
4. LoveChild by Masaba Gupta
Image from LoveChild’s Facebook web page
If you’ve been following Masaba Gupta via her journey, you’d know the way hell-bent she is relating to inclusivity, notably with regards to catering to South Asian pores and skin tones. LoveChild, her cosmo-wellness and magnificence model, attracts its title and spirit from her personal life story. She makes use of her blended heritage and experiences as the inspiration for her model. It’s a strong message about embracing one’s identification, no matter societal labels.
Masaba’s private journey as a girl of coloration from each Indian and Antiguan backgrounds has formed the model’s focus. The model caters to individuals of all pores and skin colours and varieties, notably these with delicate pores and skin or pimples. What’s extra, each product is vegan, cruelty-free, sulfate-free and paraben-free.
Beyond its moral attract, LoveChild is designed to be accessible. It’s priced to attraction to younger people who find themselves on the lookout for high quality but inexpensive magnificence merchandise. For occasion, you’ll be able to decide up lip care merchandise for as little as INR540 (US$6) or bask in a unisex perfume that ranges from INR1,850 (US$22) to INR3,500 (US$41).
LoveChild is a motion that encourages individuals to embrace their distinctive identities. This is mirrored in its “Cosmo-(*5*) Journal”, a preferred weblog that gives tips about holistic magnificence and wellness, making LoveChild not only a model however a way of life selection.
Where to search out LoveChild’s merchandise: LoveChild’s official web site, Nykaa, Myntra and Amazon.
5. Hyphen by Kriti Sanon
Image from Hyphen’s Facebook web page
Founded by Bollywood actress Kriti Sanon in July 2023, Hyphen emerged from the conclusion that the skincare market is flooded with an awesome array of merchandise, every addressing totally different pores and skin considerations. Hyphen goals to simplify these decisions by providing budget-friendly, multipurpose skincare options that cater to the wants of each Indian.
Take, for instance, their sunscreens, which vary from INR449 (US$5) to INR549 (US$6.50), or their lip balms priced at simply INR349 (US$4). Additionally, clients can profit from seasonal reductions and gives, making good skincare much more accessible.
More than simply providing potent skincare options, Hyphen is devoted to sustainability. Their merchandise will not be solely clear and vegan but additionally designed to depart zero plastic footprint, making certain that they’ve a optimistic affect each in your pores and skin and on the planet.
Where to search out Hyphen’s merchandise: Hyphen’s official web site.
Choosing vegan magnificence manufacturers from Indian celebrities like Kay Beauty, StarStruck, 82°E, LoveChild and Hyphen isn’t nearly magnificence—it’s about making moral decisions. These manufacturers meet the varied wants of the Indian group whereas respecting animal welfare and selling sustainability. By supporting these manufacturers, we align our magnificence routines with our values, pushing the sweetness business in direction of extra sustainable and moral practices. In doing so, we assist form a market the place magnificence and duty go hand in hand.
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https://www.jumpstartmag.com/top-5-vegan-and-sustainable-beauty-brands-from-indias-beloved-bollywood-stars/
