Top stories on APAC beauty market and consumer insights

Neopharm outlines China growth plans to faucet into thriving child care market​​South Korean beauty agency Neopharm is about to increase its delicate skincare model Atopalm’s child merchandise into China after getting regulatory approval to enter the infant care market.Atopalm will launch three child merchandise, MLE Baby Lotion, MLE Baby Cream and Top to Toe Baby Wash, in China.All three might be accessible on-line on e-commerce platforms Tmall, Douyin, and Kauishou from March.The firm will focus on constructing a powerful digital presence with digital-focused advertising. SoulTree places Ayurvedic spin on physique care to fulfill growing holistic expectations​India-based SoulTree hopes its integration of Ayurvedic ideas into physique care will assist meet consumer demand for merchandise that may meet wellness, luxurious, pure, and eco-friendly expectations.The vary, which contains of bathe gels, physique lotions, physique mists and facial mists options components resembling wild mountain rose important oil, dawn-plucked neroli important oil and Madurai mulligan jasmine important oil.With this, the model goals to introduce distinctive sensorial experiences, setting new requirements for holistic and indulgent physique care.Evereden expands in SEA to seize Gen Alpha alternative​Mum and child care model Evereden will focus on increasing in South East Asia in 2024 to capitalise on the unfolding Gen Alpha alternative.If you search the #SephoraChildren tag on social media, you will see the grievances of many beauty customers, largely criticising the presence of younger kids at beauty retailers like Sephora.Whatever the opinion, one factor is for sure – the brand new technology of beauty customers has arrived.“We’re seeing that Gen Alpha is turning into extra and extra of an vital buyer base,”​ mentioned Mindy Zou, head of omnichannel progress, Evereden.Teaology goals to seize Singapore’s premium beauty phase with ‘distinctive’ proposition​Teaology has launched in Singapore the place it believes it could actually supply premium beauty customers a differentiated proposition within the type of its modern tea-infused merchandise and certifications.The Italian B corp-certified beauty model launched completely with well being and beauty retailer Watsons Singapore on the finish of January.The model’s merchandise comprise tea infusions as a solvent as an alternative of water in its product formulations.Molton Brown strengthens omnichannel capabilities because it strikes to seize whitespaces in Asia​Luxury model Molton Brown has bolstered its omnichannel capabilities and is concentrating on untapped markets in Asia because it strikes to capitalise on rising alternatives.The model’s greatest market at this time is the UK – its residence market. However, it has additionally established a powerful presence in Europe, the US, in addition to the Middle East.It maintains a foothold in numerous Asian markets, the place it sees important alternatives for increasing its enterprise additional within the area.

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