As a trusted and most well-liked China Partner for world magnificence manufacturers, S’Young is dedicated to constructing win-win partnerships with abroad manufacturers and sharing a long-term worth in connecting and rising within the Chinese market. With EviDenS de Beauté, S’Young leveraged the unique “CP” (China Partner + Couple) cooperation mannequin and empowered the French model by way of an all-encompassing strategy, offering all-dimensions and omni-channel assist, thus serving to the model to go from 0 to 1 within the Chinese market and construct up the distinctive luxurious model picture. The acquisition marks a deepening of the CP cooperation mannequin, and a larger degree of cooperation in fairness acquisition, funding, and strategic collaboration in response to the needs and desires of the abroad model.
New Impetus of Long-term Success After the Acquisition
While the acquisition offers S’Young a controlling stake of the French firm, Charles-Edouard Barthes, founder and chief govt officer of EviDenS de Beauté, will stay a shareholder and the corporate will retain its independence and present group.Charles-Edouard Barthes, born in an historical aristocratic household in Saint-Paul-de-Vence, France, based the model in 2007 and used the household crest with a historical past of greater than 800 years because the model emblem. EviDenS de Beauté is a luxurious skincare model combining Japan’s cutting-edge beauty experience with world-renowned French class, liked by customers worldwide for its anti-aging advantages developed particularly for delicate pores and skin. With a high-end positioning, the model’s essential merchandise vary between RMB 1,000 and three,000, providing numerous classes equivalent to masks, lotions, lotions, essences, sunscreens and anti-aging merchandise. After being acquired by S’Young, EviDenS de Beauté is able to enter a new strategic growth stage in China whereas sustaining the unbiased operation, and inject a sturdy impetus for additional success within the world magnificence market.Original CP Model for Overseas Brands to Grow Rapidly from 0 to 1 in ChinaEarlier than collaborating with S’Young, EviDenS de Beauté had confronted difficult conditions within the Chinese market, together with worth dysfunction: a giant quantity of particular person retailers on e-commerce platforms purchased samples of EviDenS de Beauté and bought them sporadically at low costs. To higher develop within the Chinese market, EviDenS de Beauté selected S’Young as its companion, which has 16-year expertise in magnificence model administration. The “CP” mannequin of S’Young not solely acts as a gross sales agent for EviDenS de Beauté, but in addition reorganizes the model positioning, picture, and strategic growth planning, empowering EviDenS de Beauté in all enterprise parts and all gross sales channels.With an correct understanding of the Chinese magnificence market, S’Young exactly positioned EviDenS de Beauté as a French anti-aging luxurious model for delicate pores and skin, engaged the well-known well-preserved actress Li Ruotong for endorsement, and held a model launch within the Rosewood Hotel, a SPA collaboration companion, to determine the model picture. After that, S’Young helped the model cooperate with a sequence of Chinese hit TV reveals and well-liked leisure applications, protecting the high-income feminine group in China by way of exact goal group matching, which enormously enhanced the model’s fame and affect. On social media, S’Young reached out to high KOLs dedicated to skincare to co-produce high-quality content material round subjects equivalent to model origins, person expertise and product efficacy, creating a full model story and a distinctive model picture for EviDenS de Beauté, and establishing it as a well-liked luxurious model on Chinese social media. In addition to on-line promotion, EviDenS de Beauté has additionally been increasing its offline channels, together with SKP, Galeries Lafayette, Joyce magnificence, Sephora, and different high-end channels, which additional enhances Chinese customers’ notion of EviDenS de Beauté’s premium positioning.With the assistance of S’Young, EviDenS de Beauté has been rising quickly within the Chinese market, which now occupies a giant proportion of its gross sales, and its hero product is ranked Top 2 in high-end facial masks by Tmall of Alibaba, the biggest e-commerce platform in China. This is owing to S’Young breaking the standard single-channel gross sales mannequin of brokers. The new mannequin integrates all enterprise parts, covers all gross sales channels, connects the entire enterprise chain, and makes concerted efforts in all respects equivalent to model, product, market, channel, and provide chain, lastly realizing the leapfrog growth of EviDenS de Beauté in China.A New Phase of Development for Overseas Beauty Brands in ChinaAs a most well-liked Chinese companion for world magnificence manufacturers, S’Young has cooperated with greater than 30 abroad manufacturers, protecting skincare, make-up, private care, perfume, well being care, and males’s grooming. The cooperative manufacturers cowl many international locations and areas from North America, Europe, and the Middle East, together with the French cutting-edge laboratory model LIERAC, the Italian make-up model KIKO MILANO, the Finnish nationwide skincare model LUMENE, and the status fragrance model AMOUAGE, and so forth., a testomony to S’Young ‘s energy in diversification and worldwide operation. In 2019, S’Young reached a strategic partnership with Johnson & Johnson to totally undertake the e-commerce enterprise of 14 manufacturers beneath Johnson & Johnson within the Chinese market, which turned out to be a nice success for Dr. Ci:Labo, Listerine and lots of others.The distinctive “CP” cooperation mannequin created by S’Young has two layers of which means. The first layer is China Partner. What S’Young gives for the manufacturers will not be a conventional on-line gross sales channel or operations service, however an empowerment with all-dimensions and omni-channel capabilities. Second, CP means couple, representing a marriage-like partnership. S’Young believes that solely a long-term and win-win partnership will allow each events share the worth of market progress. This is how S’Young has helped abroad manufacturers begin and develop larger and stronger in China. With respect for the companions and their worth, S’Young empowers worldwide area of interest magnificence manufacturers to develop and maximize their worth in China. Now, S’Young can also be able to assist fairness acquisition, funding and strategic collaboration on the request of companion manufacturers, providing diversified and versatile help to totally meet the wants of manufacturers all through their life cycle in China.Photo – https://mma.prnewswire.com/media/1864620/Chinese_Beauty_Giant_S_Young_Acquires_French_luxury_skincare_brand_EviDenS.jpg SOURCE S’Young
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