AMOREPACIFIC Brings the ‘Next’ K – Beauty Innovation to Indonesia

The 77-yr hub of newest magnificence improvements, AMOREPACIFIC provides newest magnificence options via its international manufacturers Sulwhasoo, Laneige, innisfree, & Etude
JAKARTA, Indonesia, July 20, 2022 /PRNewswire/ — While K-concept magnificence merchandise are gaining recognition in Indonesia, AMOREPACIFIC, a 77-yr-outdated magnificence group with roots in Korea, is shifting ahead as a world supplier of recent and modern magnificence options.

During the pandemic, AMOREPACIFIC continued its analysis on skincare elements just lately in the highlight, resembling hyaluronic acid and retinol. As a end result, the firm is now providing the enhanced variations of its globally in style skincare formulation from its manufacturers like Sulwhasoo, Laneige, innisfree, and Etude.
And Indonesia – the place younger, tech-savvy shoppers rapidly entry new tendencies from round the world and actively strive them out – stays one in all AMOREPACIFIC’s key markets. Skin care proved robust in Indonesia as the folks devoted extra time to private care regimens throughout the pandemic. Online purchasing actions via digital platforms additionally elevated dramatically throughout this era – the Indonesian E-Commerce Association (idEA) talked about that e-commerce development in Indonesia elevated by greater than 40% in 2021[1].
To serve the shoppers on this dynamic area, AMOREPACIFIC Indonesia is actively widening its digital presence whereas additionally introducing new merchandise and experiences that cater to people who respect self-care routines. Sulwhasoo, which opened its first retailer in Seibu, Grand Indonesia, Jakarta in 2013, has been actively increasing its shops throughout Indonesia and plans to open its newest new retailer in the Island of the Gods later this yr. Laneige, trusted by Indonesian prospects for his or her deeply hydrating options, just lately celebrated its Cosmo Reader’s Choice Awards 2021 win for the Water Bank Hydro Cream EX. Innisfree shall be reopening its Senayan City retailer later this yr with a brand new eco-pleasant theme. Visitors shall be ready to take part in earth-caring initiatives like the innisfree Green Forest Campaign and upcycling packages.
Eun-san Jeong, General Manager of AMOREPACIFIC Indonesia, stated, “AMOREPACIFIC will proceed to present new and unique magnificence merchandise for Indonesian shoppers. In addition to serving our prospects who’re investing in caring for themselves, we are going to perform campaigns that assist a sustainable future and the co-development for the local people.”
Throughout its 77-yr historical past, AMOREPACIFIC has embraced the concord and steadiness that Mother Nature offers. It has lengthy centered on the potential of pure elements and researched plant elements native to Asia, resembling ginseng and inexperienced tea. Today, the firm provides science-based mostly options that seize the magnificence advantages of those potent herbs.
Green Tea – Time-honored Beauty Secret of the East
The historical past of AMOREPACIFIC ‘s analysis in inexperienced tea started in the Nineteen Seventies when it started cultivating its natural inexperienced tea fields on the pristine Jeju Island off the southern coast of the Korean peninsula. As the world’s solely magnificence firm that produces its inexperienced tea, it additionally leads the analysis into its skincare advantages, together with the discovery of a brand new selection with 1.5 to 2X larger hydrating and anti-oxidant properties, to a patented probiotics pressure present in inexperienced tea.
Ginseng – A Mystic and Precious Herb
In Asia, ginseng has been extensively referred to as the ‘root of vitality.’ In the Nineteen Sixties, AMOREPACIFIC started analysis to unlock the magnificence potential of this conventional medicinal herb and commenced implementing ginseng’s saponin – an lively ingredient that gives anti-growing older and brightening results – into its skincare merchandise. Today, the firm’s science and legacy on this therapeutic herb kind the base of the international luxurious skincare model ‘Sulwhasoo.’
Amidst rising curiosity in Indonesia for modern merchandise that K-beauty is well-known for, AMOREPACIFIC continued its analysis all through the pandemic to improve its international finest-promoting formulation. The following examples spotlight the newest applied sciences and showcase what AMOREPACIFIC has in retailer for the way forward for magnificence.
Laneige’ Blue Hyaluronic Acid™’ and ‘Beauty & Life Lab’
AMOREPACIFIC started analysis on hyaluronic acid, a deeply hydrating skincare ingredient, in the Eighties. The newest from the firm’s labs is the Blue Hyaluronic Acid™, patented for the new Laneige Water Bank line. With the dimension 1/2000 from unique hyaluronic acid, it may be absorbed 263x quicker to tenth layer of pores and skin, in addition to handle the steadiness of pores and skin barrier up to 300% and preserve the pores and skin moisturized for 100 hours[2]. The analysis findings are from the model’s Beauty & Life Lab, which focuses its analysis on trendy folks’s existence – analyzing altering buyer existence based mostly on huge knowledge and investigating how on a regular basis way of life selections have an effect on pores and skin well being.
Sulwhasoo ‘Ginsenomics™ from the ‘Heritage & Science Center (SHSC)’
Ginsenomics™ is the essence of the luxurious skincare manufacturers’ analysis on Ginseng. Korean Ginseng incorporates greater than 30 various kinds of saponins, however solely a selected sort of saponin, out there in very small quantities, delivers glorious anti-growing older efficacies. When Sulwhasoo made this discovery, it went a step additional than merely extracting this uncommon ingredient – condensing it by 6,000 instances for the pores and skin, then gave it a brand new title – Ginsenomics™. These developments are from the Sulwhasoo Heritage & Science Center (SHSC), the Mecca of greater than 50 years of analysis into Korean conventional herbs. With its roots firmly planted in Korean ginseng, the Center proposes distinctive natural skincare options that mix valuable elements with the newest improvements in pores and skin science.
Innisfree ‘Jeju- Liposomlogy™’ and the ‘Green Innovation Lab’
Green Innovation Lab is one in all innisfree’s initiatives to create excessive efficacy merchandise with low irritant, clear elements. The lab can also be devoted to delivering formulation in strategies that decrease waste and cut back impression on the atmosphere. One of the first creation of Green Innovation Lab is the Retinol Cica Moisture Recovery Serum. This product is formulated with Jeju-Liposomlogy™ which is mixture of pure Retinol in low share, Ceramide NP, Centella Asiatica-derived ingredient, and hyaluronic acid. It is confirmed to enhance pores and skin situation successfully by lowering oil manufacturing quantity, blackheads, pigmentation, redness & even out texture. Thanks to Jeju-Liposomlogy™ formulation, this serum has been authorised via six security checks, together with a 504-hour gathered pores and skin irritation take a look at, making the product secure to use for delicate pores and skin, and by pregnant ladies.
AMOREPACIFIC goals to assist shoppers discover their magnificence and, at the identical time, preserve the planet and communities stunning too. By conducting accountable model actions and supporting and supporting sustainable existence, AMOREPACIFIC goals to transfer ahead along with prospects and society to create ‘A MORE Beautiful World.’
Laneige ‘HUG for Universal Goodness’
With award-profitable hydration merchandise beloved by prospects round the world, Laneige has been sharing the model’s perception that water, the origin of all life, is the key to stunning pores and skin and vibrant life. For the previous 10 years, Laneige has been collaborating in CSR packages that protect water assets, together with the ‘HUG for Universal Goodness’ marketing campaign.
Innisfree, an Eco-Conscious Beauty Brand
Innisfree dedicated to ship pores and skin-loving magnificence by formulating merchandise with clear method and increasing its choice of vegan-pleasant vary. In addition to caring for pores and skin well being, the model works in direction of earth-loving sustainable magnificence. Starting with lowering the use of recent plastics and emphasizing the use of recycled plastics, Innisfree is actively performing in guarding marine eco-system by making all its sunscreens coral reef pleasant. The model additionally continues its reforestation efforts to attain the aim of planting 500,000 bushes to decrease its environmental impression.
About Amorepacific
As Korea’s main magnificence firm, AMOREPACIFIC is devoted to assembly the varied existence and wishes of world shoppers round the world: Asia, North America, Europe, Oceania and the Middle East. AMOREPACIFIC’s analysis hubs situated round the world are devoted to sustainable R&D that mix the better of pure Asian elements and superior bio-know-how. With its world-class merchandise, AMOREPACIFIC is acclaimed for the modern methods during which it’s reworking international magnificence tendencies.

[1] Euromonitor, Beauty and Personal Care in Indonesia Country Report, May 2022

[2] Results from AMOREPACIFIC R&I Center comparability between hyaluronic acid (1,000kDa) used beforehand for LANEIGE versus the minimal dimension of ‘Blue Hyaluronic Acid’ (0.5kDa)/ Results from AMOREPACIFIC R&I Center in-vitro take a look at on the moisturizing impact of hyaluronic acid used beforehand for LANEIGE versus ‘Blue Hyaluronic Acid.’

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