Unilever has ramped up its Simple facial skincare supply by tapping the pattern for beauty serums.
The three-strong Simple Booster Serum vary (rsp: £7.99/30ml) includes 3% Hyaluronic Acid + B5, which guarantees to lock in hydration, and 10% Vitamins C+E+F, which “enhances the pores and skin’s glow, protects it towards environmental aggressors, and moisturises and strengthens the pores and skin barrier”.
The last SKU, 10% Vitamin B3 Niacinamide, is designed to regulate manufacturing of sebum (an oily, waxy substance) to stop pimples and assist strengthen the pores and skin barrier.
Each product is appropriate for delicate pores and skin, vegan, and has its advantages clearly outlined on-pack – “making it straightforward for buyers to choose the one which fits their skincare want” mentioned Unilever.
The launch got here in response to “a major rise in demand for beauty serums, with an 8.5% improve prior to now yr alone” the provider added. “This displays a brand new era of shoppers, who’re extra educated about skincare substances and their efficacy, in addition to a booming self-care market pushed by the pandemic.”
However, greater than half of skincare buyers discovered “premium serums typically include too excessive of a price ticket and complicated language” Unilever mentioned. Simple Booster Serum would “supercharge buyers’ skincare routines at a extra reasonably priced value level”.
The lineup is out there now from Boots.com. It will roll into Boots shops from 10 March, adopted by Tesco, Asda, Morrisons, Ocado and Waitrose in the summertime.
https://www.thegrocer.co.uk/new-product-development/unilever-adds-beauty-serum-trio-to-simple-facial-skincare-lineup/665085.article
Unilever adds beauty serum trio to Simple facial skincare lineup | News
