LYS Beauty’s Tisha Thompson Is Diversifying The Clean Beauty Industry

Welcome to The Highlight, our column devoted to amplifying manufacturers created by girls of colour.
Tisha Thompson has hit a number of milestones over the previous few years. She launched her clear magnificence model LYS Beauty in 2019 and in Sephora shops in September, turning into the retailer’s first Black-owned clear make-up model. “It’s all a dream come true for certain,” says Thompson. “We’re opening up a white area that Sephora has not tapped into.” Few clear magnificence manufacturers supply a product vary that’s beneath $30 and geared in direction of pores and skin considerations for ladies of colour. Her objective is to fill the hole.

While Tisha Thompson’s line is designed to focus on pores and skin considerations for ladies of colour, the clear magnificence … [+] merchandise are appropriate for everybody.

Tisha Thompson

“A number of clear magnificence manufacturers deal with anti-aging. They deal with traces and wrinkles,” says Thompson. From her private expertise, these aren’t main considerations for ladies of colour. “Our considerations are delicate pores and skin, darkish spots, hyperpigmentation, uneven complexion and pores and skin texture,” she says. “So I deal with formulations that concentrate on these wants.” Her philosophy? You can’t have a very good complexion with out good pores and skin—so the model infuses skincare components into all of its make-up merchandise.

The Think Bright Glow + Hydrate Serum is certainly one of three newly launched multipurpose merchandise. It’s infused with hyaluronic acid to assist the pores and skin retain moisture and vitamin C and pineapple extract and licorice root to brighten the pores and skin. The light-weight components can be used as a primer to provide off a extra radiant glow when used beneath basis, which the model gives in 35 shades.

The model additionally not too long ago rolled out two new highlighters which are formulated with components to assist boosts pores and skin’s radiance. “I simply like to glow, and I couldn’t determine if I wished a powder spotlight or a liquid spotlight, so I did them each,” she says. “I feel that’s what it’s all about, having choices. Our counterparts can have 1000’s and 1000’s of choices, and we now have perhaps 40 or 50. It’s not comparable.”
While LYS Beauty gives a clear product vary that’s appropriate for everybody, it was particularly designed to disrupt the wonder business and shift requirements of magnificence that many ladies by no means signed up for. So reasonably than concentrating on girls of colour after a product is launched, the model makes it part of its formulation technique from the beginning. “I all the time felt like I wasn’t being represented as a plus-size Black girl within the business,” says Thompson. “But if you’re creating your individual desk and your individual model, you make your individual guidelines.”

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