Shiseido Eying OSEA as Skin Care Brand Explores Deal Options

The race is on to land OSEA.

Shiseido is claimed to be eyeing the model for a possible deal, a number of trade sources instructed WWD.

WWD reported in March that OSEA had tapped Raymond James to discover choices.

The sources stated a number of events are OSEA, and that Shiseido is especially within the model.

A spokeswoman for Shiseido stated: “As a matter of coverage, Shiseido doesn’t touch upon market rumors or hypothesis.” OSEA didn’t reply to a request for remark; Raymond James declined to remark.

OSEA, which was based by mom and daughter Jenefer and Melissa Palmer in 1996, derives its title — an acronym for ocean, solar, earth and ambiance — from the seaweed mix and different botanicals it incorporates into its merchandise.

Among its hero merchandise, its Undaria Algae Body Oil was named one of many biggest skincare merchandise of all time by WWD Beauty Inc in February. Other prime sellers embrace its Anti-Aging Body Balm, Hyaluronic Sea Serum and Collagen Dream Night Cream.

Sources pegged the model’s internet gross sales at round $100 million yearly, about an excellent cut up between retail and the model’s web site. It is accessible at Ulta Beauty, along with Nordstrom and smaller specialty retailers. 

Shiseido’s final skincare buy occurred in December when it introduced it had acquired Dr. Dennis Gross Skincare. Terms of the deal weren’t disclosed, however the model was understood to be on monitor to surpass $300 million in retail gross sales in 2023.

The acquisition was seen by Shiseido as a transfer to strengthen its core status skincare enterprise, which incorporates manufacturers Shiseido and Clé de Peau Beauté.

Most lately, Shiseido entered right into a long-term perfume license with Max Mara, below which the Japanese magnificence big will develop, produce and distribute fragrances below the Italian luxurious trend home.

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