Saie is opening a beauty-themed ice cream parlour pop-up this month in partnership with Cult Beauty.
The two-day UK activation is to rejoice the ‘clear’ make-up firm being named the web magnificence vendor’s ‘Brand of the Month’.
Saie and Cult Beauty’s retro-looking Soft Serve Parlour will happen on 59 Greek Street, London, from 20 to 21 July.
It goals to “transport guests again in time whereas celebrating the timeless glow of Saie,” learn a joint assertion from the manufacturers.
Guests can get pleasure from artisanal soft-serve flavours impressed by Saie’s best-selling Glowy Super Gel highlighter assortment, with workers carrying old skool ice cream parlour uniforms.
Shade matching with Saie make-up artists may even be on provide, whereas friends should buy the model’s merchandise and unique merchandise, together with sweatshirts, t-shirts and caps.
The activation’s nostalgia theme runs all through the inside design, with a chequered ground, polaroid station for photograph alternatives and retro freezer filled with Saie merchandise.
Saie x Cult Beauty branded taxis will seem throughout London, UK, this month
Saie has additionally collaborated with THG-owned Cult Beauty on branded taxis which can seem throughout London all through July.
The complementary activation is to advertise Saie’s new Dew Bronze and Dew Blush ranges, which can be found to buy on the Soft Serve Parlour.
Saie – pronounced ‘say’ – was based by former Estée Lauder govt Laney Crowley in 2019.
Unilever Ventures and actress Gwyneth Paltrow grew to become monetary backers of the model a 12 months later.
This will not be the one UK pop-up to launch of late which sees a magnificence model and retailer team up.
Sephora is launching a summer-themed UK pop-up in collaboration with one among its best-selling manufacturers Sol de Janeiro.
‘The Summer SOL-cial Club’ opens this month and promotes the Brazilian physique care model’s merchandise in an activation that embodies “journey”.
Read extra:
https://www.cosmeticsbusiness.com/saie-and-cult-beauty-team-up-for-ice-cream-pop-up
