Naturium Expands Into Ulta Beauty

Naturium skincare model based by business powerhouse Susan Yara, has expanded into Ulta Beauty. The announcement comes 9 months after Naturium was acquired by e.l.f. Beauty. 

 

Yara commented, 

 

“Our Naturium neighborhood was loud and clear about which retailer they needed to see us in subsequent, and we’re glad to all the time give them what they ask. This partnership will give us the chance to supply a bigger collection of merchandise in-store, so that they’re much more accessible and straightforward to buy.”

 

Naturium’s clinically efficient but accessible skincare and physique care will likely be accessible in all 1,400 Ulta Beauty shops nationwide and can supply the biggest assortment of pores and skin, physique, and lip care in retail for the model, to this point.

 

This partnership stems from the model’s “Skincare for Everywhere” technique, which goals to fill the whitespace by providing clinically efficient skincare at masstige, accessible value factors.

 

Over 45 of Naturium’s ingredient-led, educationally-back, merchandise together with 4 fan favorites will likely be solely accessible at Ulta Beauty. 

 

Penny Coy, Senior Vice President of Merchandising, Ulta Beauty, mentioned, 

 

“We stay up for introducing unique modern launches, comparable to The Glow Getter Body Oil, an extension of one of many model’s best-selling physique washes, and celebrating the like-minded mission of delivering high-performance and clinically-effective skincare for all, as the important thing associate in Naturium’s subsequent section of development.”

 

Naturium and Ulta will work collectively to create social media content material, occasions, and influencer campaigns, in addition to e-commerce and in-store contact factors, together with shows and wonder advisor training. 

 

To date, Naturium is accessible in 5 international locations together with the U.S., Canada, the U.Ok., Italy, and Australia. 

 

Naturium will likely be accessible to buy in all 1,400 Ulta Beauty shops nationwide and on-line beginning July 14. 

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