‘Low Maintenance Luxury’ Is Summer’s Top Beauty Trend, According To An Expert

Vicen Akina for Violet GreyVicen Akina for Violet Grey
Luxury magnificence customers need essentially the most research-substantiated skincare and A-list-worthy cosmetics to good their regimens. Beauty editors primarily do that for a dwelling, serving as factors of connection between their readers and celeb facialists, make-up artists, dermatologists and different magnificence consultants. For years, Sarah Brown oversaw the wonder industry’s evolution from the highest down as editor at Vogue, holding tabs on all the most recent magnificence launches and consultants.

Sarah Brown, former editor of Vogue and Chief Brand Officer at Violet GreySarah Brown, former editor of Vogue and Chief Brand Officer at Violet Grey
“I believe persons are loyal [to a product] till one thing higher comes round. The enjoyable a part of our jobs is continually being impressed by one thing new,” Brown says over the telephone. “That’s the thrilling half: always changing merchandise with a greater model and a brand new innovation.”

Now, as Chief Brand Officer at retailer Violet Grey, she is tasked with overseeing the expert-vetted curation of what strives to be the industry’s most-exclusive luxurious magnificence edit. Below, Sarah Brown shares her insights on the highest magnificence traits of summer time 2024 and the merchandise she personally loves most.

Low-Maintenance Luxury
First, understanding the seasonal magnificence shift means tapping into the psychology of summertime, Brown says. “The summer time is relaxed, it’s enjoyable. There’s one thing that feels light-weight concerning the summer time generally.” She notes that there’s a sure ease in realizing there’s a “Summer Friday” on the finish of the workweek, versus the business-ready feeling of fall.

This interprets into magnificence that channels low-maintenance luxurious. It conveys effortlessness, even when it wasn’t. “Nobody desires to look tremendous made-up. You don’t wish to seem like you troubled your self an excessive amount of,” she says. “It’s good, however straightforward,” she concludes of the aesthetic.

This means a continued emphasis on multi-tasking merchandise that may streamline the routine, generally known as “skinimalism” in skincare, but additionally applies to cosmetics. Oftentimes new make-up launches make it some extent to include skincare advantages, blurring the strains between previously distinct classes.Vicen Akina for Violet GreyVicen Akina for Violet Grey
Tinted Lip Balms
Three years in the past, Brown proclaimed that lipstick was lifeless. She stands by this declaration, believing lip traits are searching for extra “comfortable” choices. “Lip has develop into all the things. Our buyer actually desires one thing plumping, hydrating and that has just a little little bit of colour. You wish to do all of that in a single,” she says of the best summer time lip product.
As for the way that interprets into lip merchandise, suppose alongside the strains of lip balms and serum-infused sticks for “no-fuss, low-maintenance, hydrating, straightforward lip color” that brings glamour to an important. For one, she considers the Chanel Rouge Coco Baume to be in its “biggest model.” Another such product she has seen customers go “berserk” for is the Augustinus Bader x Sofia Coppola The Tinted Lip Balm, $43.
She is clearly onto one thing: manufacturers like Victoria Beckham Beauty, Lisa Eldridge Beauty and Fenty are all launching iterations of hydrating, tinted balms this summer time. The nourishing U Beauty Lip Plasma line has additionally expanded their shade choices, together with a latest collaboration with the influencer Tinx.
Dewy Blush
“Summer 2024 is an enormous blush second, layering textures and colours, even changing all-over highlighter. But it’s bought to seem like pores and skin,” Brown explains of the predominance of dewy textures. This may be seen within the rise of cream blush but additionally gel textures, as with the product she wears on a regular basis: MAKE Beauty Heat Stroke Cheek Tint, $30.
Violet Grey filmed a video with MAKE Beauty’s founder, Carrie Baker, exhibiting its combos with highlighter or bronzer to make cheekbones pop. It additionally video recreates the trending “sunburn aesthetic,” which tops the cheeks, lids and nostril. This is simply the most recent blush pattern to affix the ranks of excessive blush placement as seen on the Met Gala and boyfriend blush, but additionally, Brown says, means that blush might overtake “throughout highlighter” because it establishes its makes use of throughout larger facial floor space.Vicen Akina for Violet GreyVicen Akina for Violet Grey
Sunscreen Hybrids
The desire for make-up that appears and appears like pores and skin contains complexion protection, as seen within the rise of pores and skin tints. Brown factors out that the event of extra elegant mineral sunscreen formulations permits these multi-tasking complexion merchandise to additionally present solar safety. These “SPF hybrids of your desires,” she says, really feel like serum, carry out like a tinted moisturizer or concealer and relay mineral sunscreen safety.
“My favorites are the from RMS Beauty and Agent Nateur,” she says of two “clean” manufacturers. “RMS is absolutely my all the things. I believe it’s such an awesome product that performs on each stage,” she gushes. She factors out that you don’t want basis after utilizing the travel-friendly formulation, which soften into the skin—once more, emphasizing consolation in performance. RMS Super Natural Radiance Serum SPF 30, $48, is her all-around favourite, whereas Agent Nateur holi(solar) SPF 50 Dewy Tinted Skin Drops, $58, relays a better SPF whereas being unbelievable for dry pores and skin sorts.©Nouaunu for Violet Grey©Nouaunu for Violet Grey
Air-Dried Hair With Natural Texture
“I believe what’s attention-grabbing in hair proper now’s folks embracing pure texture extra,” Brown describes of what she sees influencing summer time haircare. “In the previous, summer time has been a dialogue about frizz management, however I don’t suppose it’s about that anymore.”
Instead, count on to see extra merchandise that shield and nourish the hair, in addition to repairing injury. Air-dry merchandise can even see a surge this summer time as customers embrace the lazier summer time mentality and take the chance to keep away from warmth styling. “Crown Affair is one such air dry model,” she shares, reiterating the message that just a little little bit of frizz is OK. “This all goes into the message of loosening up just a little.”©Nouaunu for Violet Grey©Nouaunu for Violet Grey
Summer Beauty Trend: Elaborate Body Care Regimens
“Body care is all the things proper now, isn’t it,” Brown muses. “It’s an extension of the way you deal with your face. I might say physique care in the summertime, and now 12 months spherical, has develop into a layering recreation.” Multi-step regimens typically start with steps to exfoliate and refine the pores and skin, earlier than transferring onto serums, oils, or being sealed-in with lotions and balms.
This is especially apt for the skin-baring summer time, and may imply a bodily exfoliant scrub, just like the sweet-smelling celebrity-favorite, C & the Moon Malibu Made Body Scrub, $64, or a chemical different. Shani Darden Body Reform Treatment Serum, $72, is an ideal instance of the enlargement of skincare energetic components to the physique: the celeb facialist’s retinol for the face has been a cult-favorite for years earlier than launching for the physique in March this 12 months. However, Darden emphasizes the significance of defending the pores and skin with sunscreen when sporting retinol in the course of the summer time, and extra critically, not sporting your retinol product on sun-soaked holidays or whenever you plan to put out.
Other fashionable serum picks come from manufacturers like Necessaire and Agent Nateur—of which celeb facialist Leslie Kritzer, founding father of Skin Worship, is one other notable fan. “I additionally love Susanne Kaufman Mineral Lotion, $140, which is absolutely cooling so it’s nice after a exercise,” Brown says of a light-weight summertime lotion.
The final layer for the daytime is sunscreen, and he or she faucets the brand new ISDIN Fusion Mineral Body SPF 40, $48, as “the most effective sunscreen on the market—it’s mineral, however you wouldn’t comprehend it, which is my favourite form.” For nighttime, nonetheless, take into account a shimmering physique oil or butter, like MUTHA Body Butter Glow, $110. “It’s actually nice however limited-edition, so hopefully it sticks round,” she says.

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