The Grotesque Side Of Beauty Industry

Forget the phrase, “Beauty lies within the eyes of the beholder.” In the sweetness trade the catchline is “Beauty lies pores and skin deep.” But after studying writer E.Okay. Sathue’s nail-biting Youthjuice, you’ll suppose twice earlier than making use of your favorite pores and skin moisture, anti-wrinkle cream, or scar elimination gel in your pores and skin. In her debut novel, Sathue takes the readers amidst the luxury and glossy interiors of HEBE, a magnificence and wellness agency, the place excessive vogue, haute our bodies and “ceaselessly” youthful and radiant pores and skin is a component and parcel of life. Many ladies, younger and previous would give an oz. of flesh to appear to be the Hebe poster women, together with the agency’s younger interns, who shortly get used to the hoity-toity Hebe way of life. Sophia Bannion, a brand new worker in her early 30s isn’t any exception. A couple of months into the job and after streamlining herself within the every day schedule on the skincare big, Sophia too turns into used to the privileges, freebies, and coveted HEBE way of life just like the different women. However, deep down Sophia feels one thing is amiss. Many of the HEBE’s interns depart the corporate with none discover interval or hint. Sophia is baffled by their sudden disappearances however she holds on to the job as there are payments to be paid. In addition, she has her personal issues of the previous. The extra she dives into the nuances of the sweetness trade, the extra she learns about the ugly secrets and techniques hidden behind HEBE’s superbly doctored photographs and dodgy merchandise. She is passionate about Tree Whitestone, HEBE’s ravishing and charismatic founder-CEO. So when Whitehosue personally asks Sophia if she wish to strive their newest miraculous cream, Youthjuice, Sophia is on Cloud 9. Without batting an eyelid, she immediately says, “YES” and turns into a human dummy for the elixir cream. Overnight, Sophia’s wrinkles, crow-feet close to her eyes, traces and scars vanish. She is delighted to see her youthful and glowing pores and skin. She turns into obsessive about the fatty moisturizer and her appears to be like. Despite figuring out concerning the lethal substances which have gone into the cream, Sophia is obsessed with the concept of eternally youthful pores and skin and sweetness. She turns a blind eye to HEBE’s malpractices and false claims on their pores and skin merchandise. Sophia finally ends up being trapped in HEBE’s vicious cycle. The writer deftly touches upon the hidden horrors of the sweetness trade. The cut-throat competitors, peer stress, fixed backstabbing, substance abuse, melancholy, and suicide get underneath your pores and skin as you learn by the pages. As Sophia will get misplaced in her personal battles, you realise that no quantity of ceaselessly youthful cream can erase the psychological and emotional scars.

https://www.deccanchronicle.com/tabloid/hyderabad-chronicle/the-grotesque-side-of-beauty-industry-898420