Revieve and MatsukiyoCocokara are transforming the beauty experience in Japan

Revieve and MatsukiyoCocokara are transforming the beauty experience in Japan

Revieve, a number one customized digital model experience firm, right now introduced their partnership with MatsukiyoCocokara & Co (MatsukiyoCocokara), a outstanding beauty and healthcare retailer, to redefine the beauty journey, leveraging superior AI expertise to supply prospects customized skincare, haircare, and make-up suggestions.

This collaboration introduces a trio of cutting-edge options, all powered by the Revieve Beauty Platform: the Digital Skincare Advisor, Virtual Try-On (VTO), and Digital Haircare Advisor. Shoppers acquire entry to skilled pores and skin, face, and hair evaluation together with customized product strategies, transforming the procuring experience into an immersive, interactive, and seamless journey.

Revieve and MatsukiyoCocokara’s dedication to enhancing the digital and in-store beauty journey with these applied sciences signifies the starting of a customer-centric revolution in beauty retailing. By harnessing AI-driven suggestions and skilled digital evaluations, prospects are empowered to embrace their distinctive beauty preferences, embarking on an distinctive, transformative beauty journey.

Whether delving into skincare, make-up, or haircare, buyers can immerse themselves in a personalised session as if they’d a beauty skilled by their aspect. The comfort of real-time evaluation and help and tailor-made suggestions elevates the beauty experience, transforming the on-line procuring and in-store go to experience.

The options have already been applied in a two-phase rollout. The first part noticed the introduction of the Skincare Advisor and VTO at the new Shibuya retailer, providing prospects customized skincare suggestions and the skill to just about strive on make-up merchandise for knowledgeable decision-making.

Following this, the similar was launched on MatsukiyoCocokara’s new web site, whereas the Haircare Advisor was additionally launched to additional improve the buyer experience by serving to them uncover the splendid haircare merchandise tailor-made to their distinctive wants and preferences.

The Skincare Advisor employs superior AI expertise to research particular person pores and skin necessities, considering components corresponding to pores and skin kind, issues, and environmental influences. It then offers custom-made skincare suggestions, addressing points like acne-prone pores and skin, anti-aging issues, and hydration.

 The Makeup Virtual Try-On (VTO) permits prospects to just about experiment with a variety of make-up merchandise. With a easy scan, they’ll visualize how totally different lipstick shades, eyeshadows, and foundations seem on their face, making the decision-making course of participating and interactive.

Lastly, the Digital Haircare Advisor affords skilled suggestions for haircare merchandise based mostly on an evaluation of hair texture, issues, and desired outcomes. It guides prospects in choosing the excellent merchandise for nourishing, styling, and sustaining their hair, making certain that every one their haircare wants are met precisely.

Both in-store and on-line, prospects can solely entry a wide range of modern beauty options. These options embrace the Skincare Advisor, Makeup VTO, and Haircare Advisor, and MatsukiyoCocokara retailer employees will likely be outfitted with tablets to supply customized help and skilled steering to prospects. Additionally, the comfort and advantages of this experience lengthen past the retailer partitions, as the normal public can simply entry it by scanning a QR code.

“We are thrilled to embark on this transformative journey with Revieve, marking a pivotal second for MatsukiyoCocokara & Co’s management in Japan’s beauty and healthcare retail sector ,” says Mr. Takashi Matsumoto, Senior Managing Director, MatsukiyoCocokara & Co. “Our shared imaginative and prescient is to redefine the beauty and cosmetics experience, transcending conventional strategies and embracing a extra handy and versatile method, making on-line shopping for the new norm in Japan. Historically, prospects in Japan have primarily bought cosmetics by bodily shops, both to know the product earlier than buy or to purchase frequently used objects on-line, or to buy objects not accessible in shops based mostly on others’ opinions. Our partnership goals to interrupt this mildew by enabling prospects to know and buy merchandise on-line with out visiting a bodily retailer, thereby aiming for a extra handy buying methodology to develop into commonplace in Japan.”

“The partnership with Revieve was rooted in our dedication to upholding the belief we have cultivated with our Japanese prospects, significantly in make-up and skincare. Recognizing the paramount significance of stable technological capabilities, we noticed in Revieve a becoming ally to propel us ahead in the digital panorama of the beauty sector. By becoming a member of forces, we are assured that the digital providers we develop collectively will play a pivotal function in our long-term development technique,” continued Mr. Takashi Matsumoto, Senior Managing Director, MatsukiyoCocokara & Co.

“This collaboration with MatsukiyoCocokara represents a big milestone in our quest to redefine the beauty retail experience. MatsukiyoCocokara’s dedication to offering distinctive buyer experiences aligns completely with our imaginative and prescient for a brand new period of beauty interactions. Together, we goal to revolutionize how prospects uncover and select beauty merchandise, making certain that each go to, whether or not on-line or in-store, turns into an immersive and fulfilling experience,” says Revieve CEO Sampo Parkkinen.

Recommended For You