K-Beauty: Three key trends spotted at Cosmobeauty Seoul 2024

K-Beauty: Three key trends spotted at Cosmobeauty Seoul 2024

At Cosmobeauty Seoul 2024, innovation within the face/skincare sector was dominated by practical magnificence – serums, ampoules, masks – and face cleaning launches, particularly oils and balms. Indie fragrance homes and residential perfume merchandise had been one other main product pattern at this yr’s commerce honest, as had been magnificence tech and gadgets, particularly within the skincare and wellness house.

Functionality and cleaning dominate face care launches
Cleansers are an enormous product class in Okay-beauty face care – Korean drugstores show face cleansers in a separate shelf part reasonably than shelving the merchandise with the respective manufacturers. Unsurprisingly, balm and oil textures – cleaning codecs that had been pioneered by Korean magnificence manufacturers – had been notably seen amongst the brand new launches at the present.
Newcomer mass market model Frankly presents enjoyable and practical face care magnificence and lately launched a Deep Cleansing Oil formulated with exfoliating BHA and LHA and moisturizing jojoba and meadowfoam seed oils. Fellow mass market label Jumiso has simply introduced out a cleaning oil in its Anti-Oxidant Glow face care vary. Thanks to moisturizing plant oils, vitamin E and niacinamide, the cleaning oil is especially appropriate for uninteresting and drained pores and skin. Tenzero’s new Young Collagen Cleansing Balm is full of plant extracts together with neem tree, aloe vera, turmeric root and holy basil leaf extract. And skincare model Bohicare, which was launched in 2022, lately launched its Clear & Glow Cleansing Balm for mixture and oily pores and skin.
Together with sheet masks, serums/ampoules and essences are a key half in Korean face care routines and sweetness exhibitors at the present offered a really wide selection of recent launches throughout the totally different product classes.
Eleven Huesday’s new Deeply Control Balancing Emulsion is a liquid milk moisturizer formulated with a mildly acidic pH worth, sodium hyaluronate and moisturizing jojoba seed oil to softly steadiness dry, delicate and barrier-impaired pores and skin sorts. Amongst Rootree’s newest launches is the Liquorice Blemish Calming Serum which comprises liquorice root extract, centella asiatica extract and fermented components, whereas mass market model Orjena lately launched Refine Synergy, 4 practical serums formulated with notably excessive percentages of lively components.
Jeju-based newcomer model Kiwiglow’s latest launch is the Kiwi & Niacinamide serum, which relies on 60% domestically produced kiwi fruit extract, whereas rice magnificence model Midha has simply launched a 5-sku vary of serums. Like all Midha merchandise, the brand new serums comprise the model’s signature rice water and rice extract mixed with traditional face care actives reminiscent of niacinamide and hyaluronic acid.
Lalarecipe’s Bakuchinol face care vary was prolonged with a brand new multipurpose stick moisturizer – the Multibalm Stick is formulated with jojoba seed oil and the vary’s signature plant-based bakuchinol extract and can be utilized on dry face and physique areas.
Microbiome magnificence model UIQ’s newest launches embrace the Pore Pad Cooling Pads, an hybrid format of toner pad and sheet masks – the small, round cottonwool pads are saturated in a hydrating and cooling essence to assuage irritated or dry pores and skin. And mass market big Banobagi’s huge Cosmobeauty Seoul launch was the DX Mask vary: The twin masks packs every embrace a sheet masks and a sleep cream to be utilized afterwards. There are 5 totally different sheet masks variants whereas the sleep cream comprises melatonin to underscore the night-time suitability of the product.

Indie fragrances
Over the previous 5 years, the Korean perfume market has seen a shift in direction of home indie labels which enchantment to MZ customers (Millennials and GenZers) specifically. The line-up of those area of interest manufacturers usually consists of each private and residential fragrances, with a selected emphasis on cloth/textiles sprays. Quite a number of of those indies additionally supply wellness-positioned scented hair and physique care as a part of their product ranges.
At Cosmobeauty Seoul 2024, exhibitors included at least half a dozen home indie perfume manufacturers that had been all launched inside the final 5 years.
Lime You, for instance, was launched in 2019 and presents seven fragrances in addition to scented candles and reed diffusers. The model’s most up-to-date launches embrace stable perfumes that complement its hottest perfumes.
In 2021, Monthly 121 entered the Korean fragrance market with a spread of perfumes, scented candles and reed diffusers. The model’s most up-to-date launches are six cloth sprays to patch their hottest fragrances. Amongst Monthly 121’s latest fragrance launches is Tokyo, a candy floral that has already change into one of many firm’s bestsellers in Korea.
Arraune launched in December 2023 with a 7-sku vary of perfumes. In January 2024, the perfume ranges was prolonged with 4 physique lotions to match the best-selling fragrances. And Login Forest was additionally launched final yr. This wellness/residence perfume model consists of 5 scented sub-ranges which provide quite a lot of merchandise together with perfumes and scented tub and physique care.

Beauty tech
Korea is likely one of the main manufacturing nations for magnificence tech. Exhibitors at Cosmobeauty Seoul 2024 offered a really wide selection of digital magnificence gadgets throughout the hair elimination, physique shaping and skincare classes. LED merchandise catering to varied wellness and sweetness wants notably seen amongst the brand new launches.
Domestic producer CGBIO’s Easy L Hair is an LED scalp care system which might be launched in September 2024. This system options 84 LED parts that ship 630nm wave-length to stimulate blood circulation and encourage hair development. Easy L Hair is especially lightweight (76 gr), making it preferrred to be used all through the day, and might be fitted into any cap or hat.
There can be an identical, ultra-light LED masks which weighs simply 115 gr. The masks is fitted on the higher a part of the face and presents three several types of LED mild/wave frequencies – yellow LED to promotes blood circulation, prevents hyperpigmentation, crimson LED to stimulate pores and skin elasticity and enhance wrinkles and NIR LED to assist pores and skin recuperate from fatigue.
And Korean firm Snow2+ leveraged LED tech in its new pimple patch package. This package consists of magnesium-based micro-needle pimple patches, an anti-bacterial serum and a coin-sized LED system that’s utilized on prime of the patch and serum to assist the patch work sooner.
The subsequent Cosmobeauty Seoul commerce present will happen from twenty eighth to thirtieth May 2025.


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