Thailand’s beauty market expects only modest growth

Ketmanee outlined beauty merchandise that may be trending this 12 months:

• Anti-aging merchandise;

• Skincare and make-up merchandise from pure extracts that profit from considerations over security;

• Beauty meals, corresponding to nutritional vitamins that profit from customers’ values and existence;

• Cosmetics that make pores and skin look hydrated;

• New applied sciences and improvements corresponding to AI that remodel the beauty market.

However, she mentioned she didn’t anticipate the federal government’s 10,000-baht digital pockets handouts to stimulate the beauty market, as individuals would prioritise buying requirements.

Recommended For You