Serena Williams has launched her debut make-up model Wyn Beauty.
The 10-strong vary contains complexion, eye and lip merchandise, with the chartreuse packaging being themed across the conventional yellow color of a tennis ball.
Included within the assortment is the Nothing to See cream-to-powder concealer, which is designed to supply buildable, medium protection with a soft-matte end.
It is offered in 20 shades, and options the patented Truly Unstoppable HydraComplex ingredient that’s mentioned to supply elevated hydration for pores and skin.
The Say Everything Max Intensity Featherweight Lipstick, in the meantime, is described as a hydrating and full-coverage color lipstick which creates a satin end.
The assortment has additionally been particularly created with darker pores and skin tones in thoughts, with the Featuring You Hydrating Skin Enhancing Tint SPF30 that includes 36 inclusive shades.
“We are dedicated to residing in color with confidence,” Wyn Beauty mentioned in an announcement.
“Our merchandise have been formulated, examined, and perfected with deeper pores and skin tones as the start line — that means everybody will discover their match.”
The model’s full vary, which additionally contains the Glideline Waterproof Liquid Eyeliner And No Words Needed Lip Serum, is offered on wynbeauty.com.
It may also be stocked through Ulta Beauty from 7 April.
The model was developed by the Good Glamm Group, an India-based magnificence incubator.
“We consider in the fantastic thing about displaying up as the perfect model of your self, so we make merchandise for all times, not only a picture end,” Wyn Beauty added.
“This intention is on the core of our formulation, made with clear, high-performing elements that put on superbly and preserve pores and skin enhancing for days.”
William’s entry into the make-up class comes after she launched a wellness model targeted on restoration in 2022.
Called Will Perform, the wellness label options topical merchandise together with Will Relieve, Will Cool, Will Rest and Will Soothe to impart ache reduction and supply muscle help.
The Relieve and Cool merchandise provide ache reduction whereas the Soothe and Rest merchandise provide every day pores and skin and muscle care.
Williams’ is likely one of the most recognised figures within the tennis sport, and holds a mixed 39 main titles wins throughout singles, ladies’s doubles and combined doubles matches.
The skilled athlete retired from the sport in 2022, the place she pledged to give attention to her enterprise capital agency Serena Ventures.
The organisation supplied Fund 1 funding to corporations together with customized wig model Parfait and 40+ ladies’s wellness model Wile.
It can be an angel investor in razor model Billie, Myro, which presents refillable physique care, and Ryan’s Olly model.
https://cosmeticsbusiness.com/serena-williams-makes-cosmetics-debut-with-wyn-beauty
