Sephora Kids Trend Sparks Warning From Brands: Tweens, Don’t Buy!

When Shai Eisenman and her workforce at Bubble Skincare launched an exfoliating serum within the US earlier this yr, they did one thing uncommon: They suggested a few of their core clients to not purchase it.The motive? The serum is just too harsh for hundreds of the model’s preadolescent followers — the precise demographic that founder Eisenman stated has been shopping for extra up to now six months, serving to drive Bubble’s growth into 12,000 shops within the US and the UK. In posts on each TikTok and Instagram, the model informed youthful children to keep away from its merchandise that exfoliate or deal with blemishes. They acquired greater than 40,000 likes.

https://www.bloomberg.com/news/articles/2024-04-05/sephora-kids-trend-sparks-warning-from-brands-tweens-don-t-buy