Prada Beauty and Extime Duty Free reveal triple-axis counter at Paris CDG : Moodie Davitt Report

Prada Beauty is bringing its ‘avant-garde imaginative and prescient of magnificence’ to Paris CDG with a brand new counter in Terminal 2EFRANCE. Prada Beauty has partnered with Extime Duty Free (the three way partnership between Lagardère Travel Retail and Groupe ADP) to open a everlasting counter at Paris Charles de Gaulle Airport (CDG) Terminal 2E.Prada Beauty’s Parisian counter highlights the model’s triple-axis portfolio of make-up, skincare and perfume merchandise.The placing counter is dressed within the model’s signature inexperienced hue. It incorporates a devoted backwall showcasing its hero Prada Paradoxe perfume assortment amongst different key perfume pillars. These embrace the Luna Rossa, Les Infusions and the Olfactories traces.A magnificence desk showcases the model’s just lately launched Prada Skin and Prada Color collections with a give attention to lipsticks and foundations.It is designed to ask customers to play and experiment with completely different Prada Beauty make-up appears to be like.Both traces have been the topic of a latest Moodie Davitt Spotlight Series eZine.Prada Paradoxe, the model’s hero launch for 2023, options prominently within the backwall of the counter Prada Color provides face, eye and pores and skin merchandise impressed by the couture textures of the Prada style homePrada Color provides merchandise for eyes and lips in a variety of versatile, fashion-inspired colors and textures. The lipstick line is impressed by the mattified lips seen on Prada’s runway reveals and attracts from the model’s intensive style archives.Prada Skin is designed to assist pores and skin adapt to environmental modifications. It provides every part from a cleanser to a basis with skin-boosting advantages.Both traces are housed in eco-friendly packaging and made utilizing skin-conscious formulation. The packaging has been designed with an intuitive refill mechanism minimises the environmental impression of the merchandise.The tech-driven Prada Skin and Prada Colors collections have been the topic of a latest Moodie Davitt Spotlight Series eZine (see under). ✈Prada Skin and Prada Color are housed in eco-friendly refillable packaging formatsClick right here to learn the Prada Beauty Spotlight Series eZine

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